Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition

I resonate with Sell Different Strategies from first chapter to the last. It provides new ideas to differentiate the way I sell and also validates what I am currently doing. So I look forward to Lee's next book.

Like ever professional, reading updates about your profession is critical to learning new ideas and techniques in the environment you serve. Sales is no different, and if you have not read this book, its time that you do. I am reading this book for the second time! You will appreciate the fresh ideas that motivate you to get out there and sell different. Understand your customer, competition, pricing strategy, and most of your winning sales formula. Fresh and instructive ideas that are up to date. The light bulb will go off in your head, and you will want to get back out in the field weather it be a current customer or a new prospect and sell with confidence.Invest in it, you will not be disappointed. You will be renewed and updated in your selling profession.Sell with confidence!

This latest book by Lee Salz is a must for anyone facing stiff competition in their selling sphere. In a world where products and services are not clearly differentiated, the only way to stand out and win business is by differentiating the buyer’s experience instead.This book is a continuation of the work started in Lee’s earlier book, Sales Differentiation, which is split between the missions of positioning the product or service being offered, and the way it is being sold. Sellers often don’t have a lot of influence over the development of what they sell, but 100% influence over the way they sell it. Read this latest book to master the art of standing out and winning business in your market.

I have bought this book for everyone on my team. Fantastic read and very current, not reading a book with ideas from the 60’s and 70’s

Wow! If you are responsible for driving revenue, you have to order this book. Lee’s common sense approach and action items are amazing. Some sales books sound redundant, not this one it gives you practical applications in every page.Lee, thank you for another great book!