Advanced Brand Management: Managing Brands in a Changing World

Wish i had this in my MBA class. But none the less, its a great read after college or in spare time to hone in on your skills. It was exactly what i was looking for.

Still having trouble getting through this book. It's written like a college-text which is making it harder to digest. I don't doubt it's worth the effort, but I'm going to have to go through it a few times before the author's points finally sink in.

For Branding class not really my choice to read.

Average. Lots of use cases, but not enough reasoning behind each case.

It is encapsulated all marketers need to know about brand management. Really practical and useful for coping with today business challenges.

Good for a basic text

THE best branding book I've read, or heard of on branding. It doesn't just talk AT you, but rather gives tactical approaches to big picture strategies. Highly recommend for anyone interested in building a corporate brand or, even better, their own personal brand.

Is a good book to learn branding, the case studies are useful and realete to the text. Is easy to read.