Gin Ventures: A gin distiller's guide to starting your craft spirits business

Gin Ventures by Marcel Thompson is a compelling and insightful guide that takes readers on a comprehensive journey into the world of gin distilling. This book stands out in its niche because it provides a step-by-step approach to setting up your own craft spirits business, which is something not many guides offer.One of the unique features of this book is Thompson's ability to address technical challenges in the distilling process. He not only explains these challenges but also offers practical solutions, demonstrating his deep knowledge and experience in the field. His detailed explanations and clear instructions make even complex concepts accessible to beginners.

A good start to researching what’s involved in a gin distillery

Gin, Gin,The second book in the Still Magic Series is out now by Marcel Thompson. The second volume writ large, as Thompson likes to say often. While called Gin Ventures and is a hefty 64 pages longer than the initial tome, Still Magic, it would be most relevant to anyone starting a distillery - not just the potential ginners!Now I am biased as each one of our Gin team for the major Gin course we teach each year gets a mention by Thompson. However, the volume is filled with cogent advice from Thompson and via quoting other experts, and is replete with many other stories, anecdotes and the relaying of the experiences of others. Both his books should be bought and read by all budding and even current craft distillers.One slight omission here. In third party distilling it is important to maintain the rights to the formula made and how to deal with a move to a new facility or distillery. Otherwise there is little to fault here - a few "you", instead of "your" errors in place, but that is a niggly feature of current day electronic spell checkers.This is a must read for many and a welcome addition to the “How-to” (set up a business) literature - sorely lacking for the distilling industry. I read the book in one short four hour sitting and enjoyed all of it. It resonated with a small business owner and will be valuable for any other budding entrepreneur for its overall lessons. Covid issues permitting, Thompson will be in Lexington, KY in May 2022 to teach distillers directly about gin. From production to marketing and beyond. We cannot wait to meet him again.In the meantime, read both books and learn how to set up any type of craft distillery and then to make some fine gin in the process. And be on the lookout for a third volume which might be in the works.

Marcel captures some great perspective in his writing style to keep you motivated, gain further insights and create your own narrative in the world of distilling.

A excellent read. This is the first book I have found that gives solid advice and guidance from a expert. Highly recommended for anyone in the industry

Marcel beautifully articulates his message. Love it!