---
product_id: 3837231
title: "Emotional Design"
price: "€ 24.41"
currency: EUR
in_stock: null
reviews_count: 13
url: https://www.desertcart.nl/products/3837231-emotional-design
store_origin: NL
region: Netherlands
---

# Emotional Design

**Price:** € 24.41
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- **What is this?** Emotional Design
- **How much does it cost?** € 24.41 with free shipping
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## Description

Buy Emotional Design: Why We Love (or Hate) Everyday Things on desertcart.com ✓ FREE SHIPPING on qualified orders

Review: An absolute classic - One of my all time favorite books on product design. I highly recommend it.
Review: Simple, wonderful, insightful, great book by a great thinker and scientist. See other resources, too. - I've been thumbing through this book for the last month, and I have to say that I love it. I've admired Donald Norman, one of the greatest living cognitive scientists, from afar for over 20 years. He was seemingly afforded "guru" status when he visited the University of Colorado's Institute of Cognitive Science in the mid `80s - an esteemed, accessible and entertaining cognitive/computer scientist (and also a cantankerous one) who had pioneered the human factors movement. His entertaining and friendly style was informed by creative, deep, empirical, theoretical work in cognitive science. I came to trust his insights whenever I dabbled in "usability" and "human factors" issues. (Trust me--there are plenty of people who think they understand these things, but Norman is the real deal who delivers the necessary stuff... Check out his masterpiece, "The Design of Everyday Things."). By the time I arrived at UCSD in the late 90s, he had already left our university for Apple Computer, but he seems to have left an indelible, positive stamp on the place. His photo hangs outside of our Francis Crick Conference Room as one of the great scientists who worked here. The current book shows that "attractive things work better" (which is the title of one of Norman's classic essays). Norman dabbles in cognitive, emotional, behavioral and neural science as he makes his key points, showing that "works better" is a multifaceted psychological, emotional, and neural concept. The thesis is much like the ones that permeate clinical psychology in the form of Cognitive-Behavioral therapies (e.g., Beck & Ellis). However, the ideas contained herein inform product design, product choice, and product ownership. The chapter on "three levels of behavioral design: visceral, behavioral, and reflective" is at the heart of this book (as described by other reviewers), and the one that sticks with me the most. If you are interested in a quick tour of "emotional design", read that chapter and look at the striking yet simple pictures throughout the book. Read some of Norman's amusing stories about objects that he owns... Then, if you are hooked, read the whole book. I recommend that readers check out some of Norman's interviews and podcasts that coincide with the release of the book. On Norman's website, there is a section titled interviews. Follow the link for NPR's WHYY interview - it is great stuff. Or watch brief the video accompanying the Benjamin Franklin award in Computer and Cogntive Science. Or watch one of the podcasts. Any of these things will help to bring the key design concepts, and Norman's insightful universe, to life. I use these things in the Cognitive Psychology courses that I teach, and I find that they get students talking, and excited, about the interface between congnition, emotion and design. Great book!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #79,461 in Books ( See Top 100 in Books ) #13 in Design History & Criticism #103 in Medical Cognitive Psychology #287 in Medical General Psychology |
| Customer Reviews | 4.4 4.4 out of 5 stars (921) |
| Dimensions  | 5.38 x 0.75 x 8.13 inches |
| Edition  | 1st |
| ISBN-10  | 0465051367 |
| ISBN-13  | 978-0465051366 |
| Item Weight  | 10.4 ounces |
| Language  | English |
| Print length  | 272 pages |
| Publication date  | May 11, 2005 |
| Publisher  | Basic Books |

## Images

![Emotional Design - Image 1](https://m.media-amazon.com/images/I/71fg2WY921L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ An absolute classic
*by M***D on October 1, 2025*

One of my all time favorite books on product design. I highly recommend it.

### ⭐⭐⭐⭐⭐ Simple, wonderful, insightful, great book by a great thinker and scientist. See other resources, too.
*by D***D on November 11, 2006*

I've been thumbing through this book for the last month, and I have to say that I love it. I've admired Donald Norman, one of the greatest living cognitive scientists, from afar for over 20 years. He was seemingly afforded "guru" status when he visited the University of Colorado's Institute of Cognitive Science in the mid `80s - an esteemed, accessible and entertaining cognitive/computer scientist (and also a cantankerous one) who had pioneered the human factors movement. His entertaining and friendly style was informed by creative, deep, empirical, theoretical work in cognitive science. I came to trust his insights whenever I dabbled in "usability" and "human factors" issues. (Trust me--there are plenty of people who think they understand these things, but Norman is the real deal who delivers the necessary stuff... Check out his masterpiece, "The Design of Everyday Things."). By the time I arrived at UCSD in the late 90s, he had already left our university for Apple Computer, but he seems to have left an indelible, positive stamp on the place. His photo hangs outside of our Francis Crick Conference Room as one of the great scientists who worked here. The current book shows that "attractive things work better" (which is the title of one of Norman's classic essays). Norman dabbles in cognitive, emotional, behavioral and neural science as he makes his key points, showing that "works better" is a multifaceted psychological, emotional, and neural concept. The thesis is much like the ones that permeate clinical psychology in the form of Cognitive-Behavioral therapies (e.g., Beck & Ellis). However, the ideas contained herein inform product design, product choice, and product ownership. The chapter on "three levels of behavioral design: visceral, behavioral, and reflective" is at the heart of this book (as described by other reviewers), and the one that sticks with me the most. If you are interested in a quick tour of "emotional design", read that chapter and look at the striking yet simple pictures throughout the book. Read some of Norman's amusing stories about objects that he owns... Then, if you are hooked, read the whole book. I recommend that readers check out some of Norman's interviews and podcasts that coincide with the release of the book. On Norman's website, there is a section titled interviews. Follow the link for NPR's WHYY interview - it is great stuff. Or watch brief the video accompanying the Benjamin Franklin award in Computer and Cogntive Science. Or watch one of the podcasts. Any of these things will help to bring the key design concepts, and Norman's insightful universe, to life. I use these things in the Cognitive Psychology courses that I teach, and I find that they get students talking, and excited, about the interface between congnition, emotion and design. Great book!

### ⭐⭐⭐⭐ Great book, good read
*by H***Y on November 19, 2004*

This book is for the most part, a very good distillation of what is good and bad about product design of all kinds. It's subtly humorous and very detailed in its dissection of what makes up a user experience. It ties in very well actually with Alan Cooper's book on software design and vice versa. It's well thought out and adequately concise for the range of topics it covers. The only problem I really had with this book, was Norman's obsession with robots. The robot section gets a little agonizing to read through, especially with his unsubstantiated claim that they must have human-like emotions. Though his definition of 'robot emotions' technically drifts from that of our own, calling it that is just too close to the general term. If there's one thing I don't need, it's an angry robot. Otherwise though, I found it helpful to my work and enjoyable to read.

## Frequently Bought Together

- Emotional Design: Why We Love (or Hate) Everyday Things
- The Design of Everyday Things: Revised and Expanded Edition
- Hooked: How to Build Habit-Forming Products

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*Last updated: 2026-02-20*