Global Marketing: Contemporary Theory, Practice, and Cases 1st Edition

Extremely well-written book. I would recommend it for anyone interested in Global Business Development. Very well written. The book arrived way before I expected it to. You guys are simply amazing! One thing though...I thought I bought a hard cover book. I was a little surprised when I found out that it was a paper back. But, that's OK. Now, I just need to read it well enough for the exam and retain it. Interesting stuff though.

Sixten chapters covering: global markets, culture social environment, political legal issues, regional national markets, functions strategies, selection or entering global markets, products, brands, prices, placement, distributions, social media, design control, ethics, and corporate social responsibility. The short case studies are very good. Students can delve into them and use internet for more in-depth research.The lack of the global financial market is the only drawback in this book. I will recommend this book, to be used by all professors.

The product was delived on-time, and the book is in perfect shape. Thank you.

From user of the book: This book may be good for a senior level class; however, there is almost NO explanation of anything. I am relying on a marketing text book from another class that I actually thought was bad to use for the current Global Marketing class.

Thank you!

Book in good condition

great

This book started falling apart the day I received it. The book cover was hanging on by the last 2 chapters in the book.