---
product_id: 349065960
title: "– Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia"
brand: "l'oreal paris"
price: "€ 59.68"
currency: EUR
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.nl/products/349065960-preference-hair-dye-long-lasting-luminous-permanent-hair-colour-9
store_origin: NL
region: Netherlands
---

# Translucent gel with precious flower oils Long-lasting colour up to 8 weeks Includes anti-brassiness purple mask – Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia

**Brand:** l'oreal paris
**Price:** € 59.68
**Availability:** ✅ In Stock

## Summary

> ✨ Own the coolest blonde in the room with Siberia 9.12 — because your hair deserves to shine! 💎

## Quick Answers

- **What is this?** – Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia by l'oreal paris
- **How much does it cost?** € 59.68 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nl](https://www.desertcart.nl/products/349065960-preference-hair-dye-long-lasting-luminous-permanent-hair-colour-9)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Trusted Expertise:** Backed by 50+ years of L’Oréal innovation, delivering permanent, natural-looking grey coverage and intense colour.
- • **Cool & Pure Blonde:** Achieve ultra-cool ashy and pearlescent reflects with the unique translucent gel formula enriched with flower oils.
- • **Anti-Brassiness Power:** Nourishing purple mask neutralizes yellow undertones, keeping your blonde fresh and flawless.
- • **Effortless Application:** Innovative bottle design with developer gel and perfect-fitting gloves for a mess-free, salon-quality experience at home.
- • **Fade-Defying Brilliance:** Enjoy luminous, multi-tonal Siberia blonde that stays vibrant for up to 8 weeks.

## Overview

L'Oreal Paris Preference 9.12 Siberia is a permanent hair dye delivering long-lasting, luminous cool blonde shades with optimal grey coverage. Featuring a translucent gel formula enriched with precious flower oils and an anti-brassiness purple mask, it ensures vibrant, multi-tonal colour that resists fading for up to 8 weeks. The kit includes developer, colourant crème, nourishing mask, and gloves for an easy, professional at-home application.

## Description

Product Description L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Ingredients Please see back of pack for the latest ingredients list P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Please follow the instruction leaflet. Safety Warning For External Use Only Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ See more

Review: Fantastic colour - Literally the best hair dye i have ever used , so easy just tip the liquid into the bottle and shake , then screw of the tip and dye . And the gloves actually fit perfect , and best of all fantastic colour that lasts , what more can you ask well done loreal outstanding ...
Review: Great product from L’Oreal - Love this colour for bright clear blonde. Fade resistant and fairly kind to hair

## Features

- Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, anti-brassiness purple mask and disposable gloves
- Translucent gel formula with precious flower oils for a beautiful shade with luminous cool reflects, Intensifies the natural nuance of your hair colour, For an intense natural colour with permanent results
- Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse
- Creates ultra cool shades with ashy and pearlescent reflects for a cool and pure blonde, Includes nourishing mask enriched with purple dyes that neutralise yellow undertones
- Contents: 1x L'Oréal Paris Preference permanent hair colour in 9.12 Siberia, Each box includes: 1x caring colourant crème, 1x developer crème, 1x anti-brassiness mask, 1x pair of protective gloves

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B096WKZVLZ |
| ASIN  | B096WKZVLZ |
| Best Sellers Rank | 388 in Beauty ( See Top 100 in Beauty ) 11 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Colour | 9.12 Siberia |
| Customer Reviews | 4.4 4.4 out of 5 stars (4,575) |
| Customer reviews | 4.4 4.4 out of 5 stars (4,575) |
| Date First Available | 6 Mar. 2021 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Format | Cream |
| Item dimensions L x W x H | 6 x 9 x 17 centimetres |
| Item model number | 3600523947737 |
| Item model number  | 3600523947737 |
| Manufacturer | L'Oréal |
| Manufacturer  | L'Oréal |
| Package Weight | 0.27 Kilograms |
| Package dimensions | 16.9 x 9.5 x 6.4 centimetres |
| Product Dimensions | 6 x 9 x 17 cm; 270 g |
| Product Dimensions  | 6 x 9 x 17 cm; 270 g |
| Speciality | Natural |
| Volume | 99.9 Millilitres |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** 9.12 Siberia
- **Hair type:** Color Treated
- **Item form:** Cream
- **Material Type Free:** Allergen Free
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Tube
- **Product benefits:** Nourishing & Conditioning
- **Unit count:** 1 Count

## Images

![– Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia - Image 1](https://m.media-amazon.com/images/I/5131dvbI8qL.jpg)

## Available Options

This product comes in different **Style** options.

## Questions & Answers

**Q: How long does this hair colour last?**
A: Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

**Q: Can I use this to cover my grey roots?**
A: Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

**Q: How do I choose the right shade?**
A: We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Fantastic colour
*by A***R on 26 January 2026*

Literally the best hair dye i have ever used , so easy just tip the liquid into the bottle and shake , then screw of the tip and dye . And the gloves actually fit perfect , and best of all fantastic colour that lasts , what more can you ask well done loreal outstanding ...

### ⭐⭐⭐⭐⭐ Great product from L’Oreal
*by A***R on 27 December 2025*

Love this colour for bright clear blonde. Fade resistant and fairly kind to hair

### ⭐⭐⭐⭐⭐ Does what other hair dyes can’t seem to do.
*by Z***S on 23 June 2023*

I have tried numerous hair dyes now to try go ginger and none seem to work until I tried this one. My hair was like a dark blonde when I put this on but it still got my hair a very vibrant colour, looked quite similar to the colour on the box. It has lasted quite well too, it does need dying again so it is not as bright now as it was when I first dyed it. This hair dye is also very easy to use and you do not have to leave it on that long to get this beautiful colour, I am sure it was only about 30 minutes. The instructions were very easy to understand and the conditioner that came with it made my hair very soft. It also came exactly when it was supposed to come. To anyone who is like I was, desperate to go ginger, I could not recommend this product enough. It has not damaged my hair either which is good as my hair has been dyed alot so I didn’t want anything that would damage it. The price of it on here is quite good too as this hair dye is normally expensive anyway but I can see why, because it is absolutely amazing! My hair was not patchy either when I dyed it and I am far from a hairdresser so definitely not a professional when it comes to dying hair. Some hair dyes also have a horrible smell to them, I have smelt some very horrible hair dyes but this one actually has a beautiful smell to it. As I said, my hair does need dying again so it was a lot brighter than this.

## Frequently Bought Together

- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia
- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 10.21, Stockholm

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*Product available on Desertcart Netherlands*
*Store origin: NL*
*Last updated: 2026-02-18*