---
product_id: 349065960
title: "L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia"
brand: "l'oreal paris"
price: "€ 63.56"
currency: EUR
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.nl/products/349065960-loreal-paris-preference-hair-dye-long-lasting-luminous-permanent-hair
store_origin: NL
region: Netherlands
---

# Precious flower oils for luminous shine Anti-brassiness purple mask Long-lasting permanent formula L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia

**Brand:** l'oreal paris
**Price:** € 63.56
**Availability:** ✅ In Stock

## Summary

> 💇‍♀️ Siberia Cool Blonde, Permanently Irresistible!

## Quick Answers

- **What is this?** L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia by l'oreal paris
- **How much does it cost?** € 63.56 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nl](https://www.desertcart.nl/products/349065960-loreal-paris-preference-hair-dye-long-lasting-luminous-permanent-hair)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **All-In-One Kit:** Includes developer, colourant, anti-brassiness mask, and gloves for a salon-quality experience at home.
- • **Purple Power Mask:** Neutralizes unwanted yellow undertones for that perfect ashy finish.
- • **Grey Coverage Mastery:** Achieve optimal, natural-looking grey coverage with every application.
- • **Nourishing Gel Formula:** Infused with flower oils to intensify natural hair nuances and protect shine.
- • **Fade-Defying Brilliance:** Enjoy vibrant, cool blonde tones that stay luminous for up to 8 weeks.

## Overview

L'Oreal Paris Preference 9.12 Siberia is a permanent hair dye delivering intense, cool blonde shades with multi-tonal luminous reflects. Featuring a translucent gel formula enriched with precious flower oils and an anti-brassiness purple mask, it ensures optimal grey coverage and fade-defying colour for up to 8 weeks. The complete kit includes developer, colourant, nourishing mask, and gloves, making professional-quality hair colour accessible at home.

## Description

Product Description L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Ingredients Please see back of pack for the latest ingredients list P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Please follow the instruction leaflet. Safety Warning For External Use Only Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ See more

Review: So easy to use - Well what can I say it does what it says on the box and at a affordable price So easy to use too Love the way my hair shines afterwards and a nice smell I have trued many brands but this is the one I prefer I have had this brand before but what with a busy lifestyle I forgot to write a review before Ordered some more today after just opening and using my last box
Review: Great product from L’Oreal - Love this colour for bright clear blonde. Fade resistant and fairly kind to hair

## Features

- Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, anti-brassiness purple mask and disposable gloves
- Translucent gel formula with precious flower oils for a beautiful shade with luminous cool reflects, Intensifies the natural nuance of your hair colour, For an intense natural colour with permanent results
- Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse
- Creates ultra cool shades with ashy and pearlescent reflects for a cool and pure blonde, Includes nourishing mask enriched with purple dyes that neutralise yellow undertones
- Contents: 1x L'Oréal Paris Preference permanent hair colour in 9.12 Siberia, Each box includes: 1x caring colourant crème, 1x developer crème, 1x anti-brassiness mask, 1x pair of protective gloves

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B096WKZVLZ |
| ASIN  | B096WKZVLZ |
| Best Sellers Rank | 297 in Beauty ( See Top 100 in Beauty ) 11 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Colour | 9.12 SIBERIA |
| Country of origin  | Belgium |
| Customer Reviews | 4.4 4.4 out of 5 stars (4,550) |
| Customer reviews | 4.4 4.4 out of 5 stars (4,550) |
| Date First Available | 6 Mar. 2021 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Format | Cream |
| Item dimensions L x W x H | 6 x 9 x 17 centimetres |
| Item model number | 3600523947737 |
| Item model number  | 3600523947737 |
| Manufacturer | L'Oréal |
| Manufacturer  | L'Oréal |
| Package Weight | 0.27 Kilograms |
| Package dimensions | 16.9 x 9.5 x 6.4 centimetres |
| Product Dimensions | 6 x 9 x 17 cm; 270 g |
| Product Dimensions  | 6 x 9 x 17 cm; 270 g |
| Speciality | Natural |
| Volume | 99.9 Millilitres |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** 9.12 SIBERIA
- **Hair type:** Color Treated
- **Item form:** Cream
- **Material Type Free:** Allergen Free
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Tube
- **Product benefits:** Nourishing & Conditioning
- **Unit count:** 1 Count

## Images

![L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia - Image 1](https://m.media-amazon.com/images/I/5131dvbI8qL.jpg)
![L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia - Image 2](https://m.media-amazon.com/images/I/81F5Ri-fG9L.jpg)
![L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia - Image 3](https://m.media-amazon.com/images/I/81LvPKZmh9L.jpg)
![L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia - Image 4](https://m.media-amazon.com/images/I/81clz+dcTeL.jpg)
![L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia - Image 5](https://m.media-amazon.com/images/I/81k7ZByi0NL.jpg)

## Questions & Answers

**Q: How long does this hair colour last?**
A: Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

**Q: Can I use this to cover my grey roots?**
A: Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

**Q: How do I choose the right shade?**
A: We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

## Customer Reviews

### ⭐⭐⭐⭐⭐ So easy to use
*by Q***S on 16 January 2026*

Well what can I say it does what it says on the box and at a affordable price So easy to use too Love the way my hair shines afterwards and a nice smell I have trued many brands but this is the one I prefer I have had this brand before but what with a busy lifestyle I forgot to write a review before Ordered some more today after just opening and using my last box

### ⭐⭐⭐⭐⭐ Great product from L’Oreal
*by A***R on 27 December 2025*

Love this colour for bright clear blonde. Fade resistant and fairly kind to hair

### ⭐⭐⭐⭐⭐ Perfect home highlights 👌
*by H***Y on 14 September 2025*

This balayage kit was perfect and worked really well. I've wanted highlights to break up my flat, box dye colour for some time; but I haven't got the funds for expensive salon colouring. This product was easy to use and added the perfect dimension to hair. Im so happy with the results. Will 100% be buying again

## Frequently Bought Together

- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 9.12 Siberia
- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 10.21, Stockholm

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*Product available on Desertcart Netherlands*
*Store origin: NL*
*Last updated: 2026-01-23*