Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth

Having read a ton of books/textbooks on the topic of Marketing, I can say without reservation that this is the best I've encountered. For a CEO or CMO, the topics are profound, but are simplified and rendered highly accessible using real world business anecdotes. The lessons of strategy before tactics, quality over quantity, and a myriad of other gems that should be "no brainers", but that often get lost in fast-paced business environments, are thoughtfully presented and underscored. A virtual "how to" on improving your Marketing results.

You will benefit from reading this great marketing book, even if for reminders of how to find engage and convert your buyer. Atul provides end to end marketing insights: brand to demand. He also mentions a few false paths I always wondered about, e.g., SEO - and how to address these potholes. Reminders include the emotion element, e.g., how to include "Why act now" emotion at every step including click to engage.It is an easy read and actionable, chapter by chapter.

I am not a marketer, but I am a business professional who, after the reading this book, will apply some of the principals into my business strategy.It's a very insightful, easy to read and very well written book. It has a perfect balance of the narration of the author's personal experience and wits, and a very well presented business material on the subject matter. Lots of value served up in short, punchy, serves.

This was a well written and organized template that can be used in any business to improve their marketing strategy. Worthwhile for novices as well as seasoned marketing professionals.