Sticky Branding: 12.5 Principles to Stand out Paperback – Import, 4 June 2019

Most business books set out to educate and explain, this book did all that in the title the went on to really open my eyes.Branding has a certain sophistication and this book in my mind kicks that into the long grass and goes right back to basics.Simple explanations, no fuss and a directness that other business books could do with thunking about.Clarity is the message of the book and like a sticky Brand this book just works.It’s different, it’s compelling and created the best first impression possible, I was curious and kept going.Highly recommend if you want a practical non confusing approach to branding.

Contains good case studies and examples, but I think it's missing a little bit on the usefulness of the exercises. Also, I think it doesn't get too deep into why some of the successes listed work

I read this book during the holidays, and couldn't put it down! It is a must read for anyone wanting to understand the branding space and take their business to the next level. Incredible book!

Semplice, chiaro, diretto. Ottimo per iniziare da zero.

This is a great view and approach for those who are willing to put the effort to build great entreprises.