SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs

This is a solid resource on how to use SEO to grow your business. While I have a basic understanding of SEO, this book was a great supplement to the knowledge I already had. I think it is the ideal resource and reference guide for any and everyone – from those just starting out in SEO and marketing, to seasoned experts who want to fine-tune their knowledge. In the past, I have found it more than difficult to find a resource that puts everything together in a simple, easy-to-read format. I truly feel like this book covers the “inner workings” of SEO, Google and overall business growth. Prior to purchasing this book, I did quite a bit of research. After all, there are more than a few options out there to choose from, and I wanted to make sure I got the best. This extensive amount of research definitely paid off! The authors make even the most difficult concepts easy to understand. They touch on basic and advanced tactics so that readers of every level will walk away with new ideas, methods and tactics for growing their business with SEO. One of the main features I noticed right away that set this book apart from all the others out there was the level of detail present. It is extremely detailed and offers usable tips for SEO, rather than just being filled with big-words and industry jargon. The authors did a great job of tackling difficult topics and narrowing them down to the essentials, all while presenting the information in a conversational and casual style so it is easy to understand. Another interesting feature that I loved was the many industry experts that were not only highlighted in the book, but that also gave advice and information about the various topics being discussed. I would highly recommend this book to anyone – business owners, blog owners or anyone else who wants to utilize SEO to grow their business.

A great book over-viewing SEO and how to integrate it into a business, website, and brand. The book itself was well-written. It certainly was not poetry, but the writing was clear, concise, and simple. Although I have little background in business, I didn’t find myself running for a dictionary or an online search to understand what he was saying in almost every case. The authors link to a glossary on their website, but I never had to look at it once – everything was pretty clear by context and reading on a little more. It’s not, however, an in-depth, scholarly article. The authors sometimes make big statements which they often provide little evidence for, which is fine. They sell themselves on their authority, rather than on giving detailed evidence and studies for every statement they make. They do provide some studies and real-life examples to illustrate or support a particular point, but most of the time they just run through the information and don’t look back. I didn’t, however, find it overwhelming or too technical. The pace of the book felt right, and there was enough concrete stuff to make all the technical, theoretical stuff to feel light. The content was also fantastic. The authors run through nearly all of the different facets of a business and how to integrate that with SEO in mind: management, content-creation, sales, web design, social media, hiring, budgeting, plus much more. They do an excellent job of touching on these things without being too bogged down by them or going too in-depth. The nice part about each section, also, is that they provide a lot of resources for people to go to and learn more, if they choose to. As a relatively new entrepreneur with little background in business and no knowledge of SEO, the book delivered exactly what I was looking for. It’s equipped me with the basic knowledge to move forward with my business plan and website and also more resources to learn more about SEO or particular aspects, should I need it. It’s also filled with a lot of great, practical tips for content creation which will literally save me hundreds of hours over the next few years. I would strongly recommend this book to anyone looking for a general overview of SEO and how to fully integrate it into a website or business. Experts, however, looking for more detailed explanations in a particular field, like, say, a web-designer who wants to know how to build SEO friendly websites, should look elsewhere, although this book might provide a good overview before looking at it from a more narrow perspective.

This has a lot of websites and social media accounts to look up and follow for SEO students and enthusiasts. Treat this more like a reference book for anyone who wants to begin learning SEO or getting exposed to the SEO world. Standard, practical, useful and basic -

Regardless of your level of experience, SEO for Growth is a valuable resource for any business owner, web designer, marketer or just about anyone interested in growing a business online. In this book you will uncover SEO strategies to connect people to your website, and see how that drives real results in converting them to customers. It also provides a peek inside of the mind of Google. You’ll understand how Google thinks, and what it takes to move up the rankings on its SERPs. The authors explain how you can’t have an effective SEO strategy without understanding how that strategy integrates within your complete marketing plan. The book states that a website alone is not a marketing plan, and it provides in detail many of the elements of a strategic marketing effort that can contribute to better search engine results. This guide not only explains why, but will also show you how all the pieces fit together. As you move from chapter to chapter in this book, you will not only be able to easily understand and apply the concepts presented, but you will be given tips, resources and advice from industry leaders. If you want to learn about SEO, you’ll find tons of resources packed into an easy to understand, informative and very relevant book. This is among the best books on SEO, and I will continue to refer this book to others.

This book gives concise and easy to read advice that anyone can implement in order to understand and succeed at SEO. I fall into the category of getting a website that looked pretty, but totally tanked in SEO. So now I have to go back and get the web developers to re-do things from an SEO standpoint. If I would have had read this book first, I would have made a wiser choice as to a web developer. So even if you don't build websites yourself, you need this book if you have to get one built for you.

As somebody who has read pretty much every book (and blog) on SEO, I consider this one the cream of the crop. There are a few reasons for this: - It takes a unique approach to developing a marketing strategy, explaining how things have changed over the years. - It explains how SEO, when done correctly, can be every bit as important as advertising and PR. - It provides a step by step guide for doing things the right way (no shady tactics here). Developing an SEO strategy for your business is easier said than done. Sure, there are people out there who tell you it's easy, but nothing could be further from the truth. The authors of SEO for Growth are leaders in this space. In other words, you can trust everything they have to say. Not only have I read this book twice, but I've passed it along to my partner. It's a must read!

A solid, updated guide to SEO for small business owners. Phil and John provide an excellent blueprint on SEO for small businesses and detailed references as well. Just look through the table of contents and you'll see that SEO has evolved to a complex set of strategies including desktop and mobile websites, social media marketing, ratings, and reviews, blog posts, analytics, link building and more. I especially like the section on "A Website is Not a Marketing Plan" where they emphasize the importance of having all encompassing marketing strategy rather than just ranking your site on Google. Chapter 15 gives some great advice on content creation...one of the bigger challenges in SEO, especially for do-it-yourselfers. If you are looking to hire an SEO consultant or agency, this book will give you a solid, up-to-date background so you can ask the right questions.

This book provides an excellent and easy to understand guidance to business owners who want to get started the right way on SEO. I would advise people to read it first to think strategically about their SEO plans then to get back to specific chapters to apply the tips and exercises provided. I'm glad to have now a book to refer people to when they want to learn about SEO without spending hours or days searching for articles on the internet.

This is a really good book for both online marketers and small business owners. Really very useful, with great tips, ideas and other sources.

Eventuell hatte ich auch einfach zu große Erwartungen 😉

Da una muy buena introducción a todos los aspectos relacionados con el SEO desde el punto de vista no sólo técnico sino también de marketing. Sin duda, un libro de referencia para todos los que deseen trabajar con SEO.

SEO for Growth est un livre expliquant en quoi le SEO fait partie intégrante d'une stratégie de marketing digital. Un grand nombre d'outils et de ressources sont conseillés ce qui est plus qu'utile. Ce livre ne rentre pas du tout dans les détails techniques, ce qui le rend accessible à tous. Grâce à ce dernier, j'ai pu en apprendre plus que la plupart des personnes se déclarant experts en SEO mais n'utilisant en réalité que des techniques inefficaces et provoquant des pénalités de la part de Google. À lire absolument.

SEO for Growth is a must read. John Jantsch and Phil Singleton have put together a consice guide to winning at the local Seo game. This easy read is not only leading edge it is thorough and provides strategic tangible actions that any local business can employ to rank higher on search engines. Enjoy.