The Naming Book: 5 Steps to Creating Brand and Product Names that Sell

As someone who had been in the process of naming my business for longer than I care to mention, following Brad Flower's The Naming Book has been the catalyst I needed to get me over the finish line. Brad Flower's book provides practical, deep and well thought out steps and exercises to brainstorm and eventually choose a name! Throughout this process, our team was able to generate hundreds of possible names, expand our cognitive reach beyond our own English language knowledge, and ultimately narrow down the possible names (with purpose) to our final chosen name. After trying and failing many times, it is such a relief to be on the other end with a name we are proud of that will be with me for years to come.We want to thank you for this wonderful book! We can’t recommend highly enough!!

I give this book to clients struggling to come up with a name for their business or product.The process works!

Excelente compra !!!

Brad Flowers is a great writer. He explains things in simple easy to understand language. I learned a lot by reading the book. The book is easy to get into and stick with.