Marketplace Best Practices: Transforming Commerce in the Platform Economy

Simplesmente a bíblia do e-commerce, item obrigatório para quem é do ramo ou quer ingressar.

This is the first book ever written that provides a detailed roadmap for creating a marketplace. Most books simply point at existing platforms and marketplaces without outlining the many facets and design considerations that are critical in the execution and project planning.I have first-hand experience in building a custom marketplace and the complexities to consider are remarkable.I may be biased on this review, because McFadyen Digital is my partner on this project. I read this book to see if Tom McFadyen's organization follows the best practices outlined in this book.I am relieved to report "YES", the McFadyen Digital organization follows every best practice on every page in strategic design, architecture and execution.I could not imagine working with any other organization with the risks inherent and complexity of a marketplace build. Tom McFadyen is the real deal. His organization brings these pages to life with precise execution.This book is not just a book of best practices, it is the essential roadmap for successful planning, written by a man who's organization literally does it by the book.

Sehr informativ, wenn man sich mit der Welt des E-Commerce vertraut machen möchte. Man lernt sehr viel und ich konnte es mir sogar ausleihen ohne es zu kaufen. Kann einen Kauf aber auch sehr empfehlen.

We could find many books for ecommerce, but not even a single book on marketplace, I think Best practices for marketplace is first of its kind and covers all most all parts of the marketplace business from catalog, seller onboarding to seller payment reconciliation etc.And it's freely available as an introductory offer!

The book did a great job introducing the concept of a marketplace, what it takes to operate one and things to consider as you investigate whether this model is right for your business. Easy to read, well organized and relevant information.