---
product_id: 301056571
title: "MARKETING IN THE ROUND: HOW TO DEVELOP AN INTEGRATED MARKETING CAMPAIGN IN THE DIGITAL ERA"
brand: "dietrich"
price: "€ 6.62"
currency: EUR
in_stock: true
reviews_count: 5
url: https://www.desertcart.nl/products/301056571-marketing-in-the-round-how-to-develop-an-integrated-marketing
store_origin: NL
region: Netherlands
---

# MARKETING IN THE ROUND: HOW TO DEVELOP AN INTEGRATED MARKETING CAMPAIGN IN THE DIGITAL ERA

**Brand:** dietrich
**Price:** € 6.62
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** MARKETING IN THE ROUND: HOW TO DEVELOP AN INTEGRATED MARKETING CAMPAIGN IN THE DIGITAL ERA by dietrich
- **How much does it cost?** € 6.62 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nl](https://www.desertcart.nl/products/301056571-marketing-in-the-round-how-to-develop-an-integrated-marketing)

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- dietrich enthusiasts

## Why This Product

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## Description

MARKETING IN THE ROUND: HOW TO DEVELOP AN INTEGRATED MARKETING CAMPAIGN IN THE DIGITAL ERA

## Images

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## Customer Reviews

### ⭐⭐⭐ 







  
  
    Not the marketing book for everyone
  

*by J***D on Reviewed in the United States on 2 May 2015*

I read a lot of marketing books, but mainly about content marketing (my field) and social media. I wanted to step out a bit and read something that would be a bit more holistic and inclusive to help me see how what we do can fit in in the big picture for our clients. This book didn't really give me that. It did give me a lot of buzz words and some repetitiveness--I read several pages over again because my mind wandered off, I couldn't tell if I had actually read the page previously, or I couldn't quite get what the author was saying due to the jargon.If I was an aging senior executive in a large organization holed up in my particular marketing or PR silo, I might have received an eye-opener. But most of what was written about here isn't anything terribly new--old concepts with new words. It could be the book is geared to this group, but I strongly suspect if someone was so staunchly unaware of the general concepts this book attempts to put out, they would most definitely find the book incomprehensible.I didn't completely dislike this book. It did make me think a bit outside of my own little box. I didn't come into my current role via a marketing degree, so the superficial overview presented here did raise some questions for me to dig deeper on and learn more about from other sources. As someone running a very small organization catering to much larger businesses, it did give me some perspective as to who some of our potential clients are, and gave me some insight as to what some of our battles would be with certain client segments. And it made me put my critical thinking hat on.

### ⭐⭐⭐ 







  
  
    Informative but stale
  

*by H***N on Reviewed in the United States on 30 September 2012*

A book equally as effective as this one could be written in half the number of pages or less. The authors repeat the same thing over and over in multiple chapters, and I can only assume they did that to increase the number of pages because it wasn't done to increase retention. I did learn from this book, and i enjoyed the examples but hardly any of it was insightful. This book is for beginners learning about marketing in 12th grade high school. All of the content is extremely vague, and there aren't many examples at all, and the examples they did have weren't in detail.Although reading this book wouldn't be a "waste of time," I believe there is a high opportunity cost because there are far better marketing books (and articles) out there that address the same issues for less time and money. I'd pass.Oh yeah, if you're younger than 35 years old, and have taken an introductory marketing course, then you probably know 80% or more of the material in this book.

### ⭐⭐⭐⭐⭐ 







  
  
    A Book That Guides The Way
  

*by J***S on Reviewed in the United States on 18 May 2012*

I really, really enjoyed this book. Easy to read and full of great case studies, charts and activities.There are dozens of marketing and business books released every week. Many of them, dare I say, repeat the same messages. The same case studies. The same conclusions.Not this book. For real. It was refreshing to read about different case studies (Kellogg's, Tupperware, Babybel), different approaches (what? Not everything is social media!?) and different conclusions (you aren't done when you think you're done).What makes Marketing In The Round special, though, is the thoughtful way it's put together. It is not linear because we don't live in a linear world any longer. Instead, the idea of the "marketing round" is flexible, dynamic, and responsive, all the qualities we need to succeed in today's world. Integrated communications is the tip of the iceberg. We all know we need to do it, but HOW?Each chapter ends with exercises for you to conduct. Reading this book is not a passive activity. Prepare to take action and get results. Highly recommended!

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*Product available on Desertcart Netherlands*
*Store origin: NL*
*Last updated: 2026-01-27*