---
product_id: 29328782
title: "How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands"
price: "€ 128.05"
currency: EUR
in_stock: true
reviews_count: 8
url: https://www.desertcart.nl/products/29328782-how-brands-grow-part-2-emerging-markets-services-durables-new
store_origin: NL
region: Netherlands
---

# How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

**Price:** € 128.05
**Availability:** ✅ In Stock

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- **What is this?** How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
- **How much does it cost?** € 128.05 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nl](https://www.desertcart.nl/products/29328782-how-brands-grow-part-2-emerging-markets-services-durables-new)

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## Description

desertcart.com: How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands: 9780195596267: Romaniuk, Jenni, Sharp, Byron: Books

Review: Romaniuk & Sharp move to more practical application, it's an excellent foundation on key topics in marketing & advertising. - Both of the "How Brands Grow" books are must reads for any modern marketer. They are filled with solid examples showing what works and how brands exist and interact with the consumer. Even better, the examples span the world comparing a wide range of established and emerging markets. Most important, the chapters reveal the flaws many of the enthusiastic theories of brand growth. Marketing is far too often caught up in a fad - like brand love or consumer engagement. And while marketers get promoted for telling their superiors they've embraced the fads, the companies they work for suffer damage. The reader should also be ready. My experience had already shown me common sense support for what the book reveals. But for others, perhaps more steeped in the fads, the book may be challenging and irritating. I have friends it so thoroughly surprised it took them time to embrace what is said. There is also care required in reading this book. It is all about brand - and heavily salted with examples from consumables (like soft drinks) and services (like banking). There are few hard product examples (a couple of automotive and technology), but not many. But getting into the details of these weaknesses too much would undermine the absolute about this book - that it's an ABSOLUTE MUST READ for any marketer.
Review: What marketing is about - How Brands Grow part 2 is a must read for all those interested in understanding what makes the difference between big, successful brands and small brands. This new book brings all the insights of 'How Brands Grow - what marketers don't know' to the next level, providing practical examples on how to measure mental availability, distinctive assets and physical availability. Additionally it also provides plenty of data points on emerging markets - very useful and relevant to demonstrate that the laws of growth hold true also in less developed, often fast growing markets. I found 'how brands grow - part 2' as inspiring as the former and possibly even better in providing guidance about implementing the laws of growth in real business life.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #730,580 in Books ( See Top 100 in Books ) #139 in Business Marketing #397 in Marketing & Consumer Behavior #2,228 in Marketing (Books) |
| Customer Reviews | 4.6 out of 5 stars 148 Reviews |

## Images

![How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands - Image 1](https://m.media-amazon.com/images/I/71bx+eRVluL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Romaniuk & Sharp move to more practical application, it's an excellent foundation on key topics in marketing & advertising.
*by D***T on May 10, 2016*

Both of the "How Brands Grow" books are must reads for any modern marketer. They are filled with solid examples showing what works and how brands exist and interact with the consumer. Even better, the examples span the world comparing a wide range of established and emerging markets. Most important, the chapters reveal the flaws many of the enthusiastic theories of brand growth. Marketing is far too often caught up in a fad - like brand love or consumer engagement. And while marketers get promoted for telling their superiors they've embraced the fads, the companies they work for suffer damage. The reader should also be ready. My experience had already shown me common sense support for what the book reveals. But for others, perhaps more steeped in the fads, the book may be challenging and irritating. I have friends it so thoroughly surprised it took them time to embrace what is said. There is also care required in reading this book. It is all about brand - and heavily salted with examples from consumables (like soft drinks) and services (like banking). There are few hard product examples (a couple of automotive and technology), but not many. But getting into the details of these weaknesses too much would undermine the absolute about this book - that it's an ABSOLUTE MUST READ for any marketer.

### ⭐⭐⭐⭐⭐ What marketing is about
*by V***O on December 14, 2015*

How Brands Grow part 2 is a must read for all those interested in understanding what makes the difference between big, successful brands and small brands. This new book brings all the insights of 'How Brands Grow - what marketers don't know' to the next level, providing practical examples on how to measure mental availability, distinctive assets and physical availability. Additionally it also provides plenty of data points on emerging markets - very useful and relevant to demonstrate that the laws of growth hold true also in less developed, often fast growing markets. I found 'how brands grow - part 2' as inspiring as the former and possibly even better in providing guidance about implementing the laws of growth in real business life.

### ⭐⭐⭐⭐⭐ Best Marketing book you will ever buy.
*by J***E on January 27, 2016*

I was very skeptical about the recommendation I got on the first book. I thought after 30 year of marketing with companies like P & G, Kraft, T-Mobile and Mars I knew enough about marketing. I was wrong. I found it to be the best clear headed marketing book I have have read in years. THere is so much baloney that passes for marketing today. This book and the first book by Sharp approach marketing from a much more realistic basis. The book explains how many platitudes about marketing are just not true. If you are serious about your craft, I suggest you read these two books.

## Frequently Bought Together

- How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
- How Brands Grow: What Marketers Don't Know
- Better Brand Health: Measures and Metrics for a How Brands Grow World

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*Product available on Desertcart Netherlands*
*Store origin: NL*
*Last updated: 2026-02-14*