Buy The Essentials of Marketing Research on desertcart.com ✓ FREE SHIPPING on qualified orders Review: Any marketing professor using this book does not understand modern ... - Any marketing professor using this book does not understand modern marketing & is ignoring the outside world. If you're professor intends to use to book, tell them that there are more books outside of this realm that are more practical & relevant to your education. Review: very good book
| Best Sellers Rank | #9,209,115 in Books ( See Top 100 in Books ) #1,918 in Business Statistics #2,811 in Market Research Business (Books) #2,998 in Business Marketing |
| Customer Reviews | 2.6 2.6 out of 5 stars (5) |
| Dimensions | 7 x 0.85 x 10 inches |
| Edition | 3rd |
| ISBN-10 | 0415899281 |
| ISBN-13 | 978-0415899284 |
| Item Weight | 1.46 pounds |
| Language | English |
| Print length | 376 pages |
| Publication date | November 21, 2012 |
| Publisher | Routledge |
A**R
Any marketing professor using this book does not understand modern ...
Any marketing professor using this book does not understand modern marketing & is ignoring the outside world. If you're professor intends to use to book, tell them that there are more books outside of this realm that are more practical & relevant to your education.
R**S
very good book
A**R
Wasn't aware it was coming from India, which explains the long delivery time and that it would be a Special Indian version with an extra customs fee. Would have been cheaper and quicker to just buy from local Eu store the correct version. The book advertised isn't the book I received.
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