L?Or?al Paris Cool Supreme Permanent Hair Color, Ash Ultra Ash Medium Blonde 8.11, (Pack of 1)

Very nice hair dye. The cool tones worked well to neutralize brassy and warm shades, leaving my hair with a natural-looking, even color. Coverage was excellent, especially for grays, and the color looked rich and long-lasting. There was a mild scent compared to other dyes, which was a nice bonus.

I give it 5 stars for the Light Ash Brown but I tried the medium ash brown 5ua and it turned my hair black. If you want medium brown try the ultra light ash brown 6ua especially for anti brass brown hair. I’ve done my hair medium brown before and it turned black with a different product. I have natural medium brown hair.

Love tge color shade. Does not turn red.

I have been using L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6.5G Lightest Golden Brown for years. It's been a reliable product and I've gotten compliments on my hair often, thanks to it and my other hair care products. It hasn't seemed to be lasting as long at covering my grey as in the past so I thought I'd try this product, advertised as being better at this and with lasting results. I knew that there would be a difference in results, from past personal experiences and reading the reviews, so I ordered a lighter color. I'm happy that I did as it did turn out substantially darker than I thought from the manufacturer's indications. It is mixed and applied similarly to my former kit. This comes with a brush to help with application but I didn't see the need to use it. My hair is just shoulder length and I was able to easily and thoroughly cover it with the amount of dye. I applied it to my temples and the roots first and then to the rest of my head. I also applied it to my eyebrows (carefully) as I usually do, as I have salt and pepper greys in them, which very much annoy me. I normally would just treat the roots but decided to do a whole head application since this was a new product. I'm glad that I did. I left the dye on for the advised 30 minutes before rinsing and conditioning. The resulting coverage was good, for the most part, but much darker than I expected, and even darker than my former, "light golden brown" dye. Grey coverage is acceptable but I will have to update my review as to longevity as it's only been a few days. My hair appeared pretty dull at first but is looking better after one wash, and is shinier and more natural looking. My eyebrows even look pretty good. The odor was stronger than my former color kit. The conditioner even had a strong scent. It lingered for at least a day, so that may bother some people. My biggest surprise was that this, "Dark Natural Golden Blonde" was so much different and darker than my former, "Light Golden Brown" even though they are both by L'Oreal. Fortunately, it doesn't look unnatural or bad on me, just different. I will update my review as to the longevity as the weeks pass. I would not say that I have a lot of grey yet, even as I'm closing in on 70, but I've never let my color go that long either. My natural color, I believe, is probably close to what it is now, after this product, or a tad darker, FWIW. I will probably continue to use this product if the effects are longer lasting than my former coloring product, but will just do the root touch up so it's not such a drastic change. I tried to take pictures to share but they do not show the color accurately and tend to red tones. I recommend this but will update my review to address the long term effectiveness. Update- I have used this a few times now and like it even more. It does seem to last longer than the former Preference color I was using, having better color "staying power". After the first use, it seemed that the color was less noticeably dark, or I was just used to it. Possibly, the change in formulas effected it the first time? I don't know. I'm happy with the results at this point.

This hair dye keeps exactly the shade I love. I use it every time my hair grows and the gray starts to show, and it always gives me an even, natural color. I like how soft and shiny my hair feels afterward, and it never gets damaged. I keep buying it because the results are always beautiful and reliable. 🌸

Worked well with my brown hair to lighten. The anti brass shampoo and conditioner are a nice and helpful touch!

This product is advertised to cover grey hair 100%, but sadly that was not true for my hair. I waited until I dyed my hair twice (5 weeks ago, and again yesterday) before leaving a review and my grey hairs still weren’t covered 100%. I’d say I have about 50% coverage or they just blend better with this hair color than my natural hair color. 3 stars given based on the lack of full grey coverage as this is the reason I colored my hair to begin with. My hair is armpit length. I purchased 2 packages of color to make sure my hair was fully saturated with color both times. 2 packages were a little more color than I needed, but I don’t feel 1 package would have been enough since I was coloring my hair without assistance. I didn’t want to miss any spots. I applied this product to virgin, untreated hair. I chose to color my hair after not doing so for 10 years because I noticed more and more grey hairs popping up on my head- too many to pull out haha. My hair was a medium ash brown prior to coloring it the first time with no red at all. Pros: easy to use, great shine, long lasting color. Neutral: not “brassy” but this color brings out the hidden red undertones in my hair: they are very visible when I’m in natural bright light/outside. I had no red in my hair prior, but understand that everyone’s hair reacts differently based on their own undertones. There is a strong chemical smell that last about 48 hours, but that was expected to me, I’ve never used a hair dye that didn’t smell. Cons: does not cover grey 100% by far.

I’m so happy with the result!