The Sell: The Secrets of Selling Anything to Anyone
J**K
High Kicks for this book!
I don't know Fredrick but I feel like I do after reading this book. I used to be an up and comer, go getting wall-street banker working at Goldman Sachs. I lost my way after business school and for the past two years just coasted in a mediocre job thinking about my past success, wishing I could go back in time.The Sell changed all that. There's one simple line that did it for me. "Call me an old man. But also call me a multi-millionaire." Sorry if that's not the exact line but it was something very similar.Fredrick made me remember that I'm not average and I need to stop doing things average people do. This book was my wake up call.Since reading it, I've been sleeping earlier, going to the gym in the mornings and hustling at night on my side projects. I've already started generating more income and this summer I'll be quitting my job to do other things that get me as excited as real estate does for Fredrick.I don't know if Fredrick will read this but if you do, thank you. Truly. I really needed this book.To everyone else, just buy the book. It's only $20 and honestly, you should learn from someone that is really successful, not just some person that calls themselves a self help coach or anything like that. Fredrick is the real deal.High kick
D**R
Interesting read...but no secrets that I haven't heard before
Funny. Informative. General Knowledge. Good stories. This book by no means a how-to so don't think that after reading this, it will change your mind set and reinvent the wheel of selling. Fredrik has great insights and stories of how he got into the business and how he did his brand. Prospecting is how you find your next client, and he certainly can get that by his social media status and good personality. If you have good personality and you're active in social media maybe MAYBE, it can work for you. But for us in the business, word of mouth from previous client is still how stay relevant. Branding can only go so far, actual work ethic and client service & satisfaction still goes a long way.
D**
Great and easy read, but not a ‘Secret at all’
If you want to know how much his watch on the cover of this book cost, this book is for you.If you want to know how much Fredrick spends on a haircut, this book is for you.If you want to learn how much he paid to rent an island for his honey moon, this book is for you.This IS NOT a book on secrets to selling.More wisdom and knowledge written in books like ‘the Compound Effect’ and what Fredrick touched base on for a second but didn’t mention, the book ‘Influence’.However, the books is delightfully entertaining.
P**E
Although I love Fredrik on MDLN I was disappointed. He gives great advice for existing agents, but little help for a newbie.
Fredrik is great on the show Million Dollar Listing New York, and he gives some good advice, however, I felt as if he skipped over a lot. I admire his work and love his personality, but that doesn't help one to GET STARTED in real estate. I was hoping to hear how he made the jump from broke, knowing nobody, to getting a foothold in real estate. He glosses over that part with one short story with one client then moves on to his huge success. He relies quite a bit on social media, but how did he find the beginning customers to get the social media following? I am happy for his success, but really wish I knew MORE about his process at the BEGINNING of his career. In the are where I live, there is so much competition that finding the "way in" was what I was looking for. I have run into many people in real estate that have admitted that they have lost many friends because they were trying so hard to sell to their friends since they had no other options and that the competition is fierce. That's just bad business. I have been in sales for a while and being too pushy isn't the way to go. I am in an area with low inventory where homes often sell over asking within 24 hours of being listed. I also live in a very remote area and don't meet many people living so remotely, so was really looking forward to reading about how he got his foot in the door. When he mentioned that he knew no one when he started, that sparked my interest since I know few people having moved to this area recently...he does not explain how he got to know a lot of people and make the leap from zero to obtaining more than the one client who was standing outside of his office. He talks a lot about "being yourself", being charming and about social media. I agree with all three, but really wish he had given more advice about making the leap from zero to getting up and running. I admire his signature personality/way of doing things. Being charming and positive very are important, but I don't think that will help me get STARTED and over the initial hump in selling real estate if I have no clients or prospects to be charming TO. How do I find prospects in an area where I know very few people? I feel as if a crucial part of what I was looking for was omitted from his book. I think that this book is probably very helpful for those already in real estate with a basic following or client base, but not much help for someone wants to get started in RE.
A**M
Its ok...self indulgent
I've watched Frederik on TV several times and had actually heard of his entrepreneurial background and success in New York/global real estate outside of this work so thought this would be a good read. And it is. Sort of.The worst review he had for the book claimed it was pure self indulgence. And it is. If this guy was chocolate he'd eat himself. The thing is his techniques have worked for him in his line of work. Not all the advice is applicable in your chosen field so you can tailor it to your needs. For example, the chapter about kissing a$$ through a volunteer internship - that's old school and tantamount to slave labour in Western Europe. Being first in and last out is not smart either and I wouldn't respect anyone doing that - I'd probably wonder who the kiss a$$ is and then ask them why they need to be in earlier or later than everyone else despite being the office coffee maker.So, in conclusion, it's inspiration only with advice to be taken with a pinch of salt and tailored to suit you in your chosen field.
A**R
Absolutely amazing highly recommend
Can not praise this book highly enough. Great read some really helpful tips and very entertaining. A lot of other books similar that I have read have been very basic an boring. This book however helped me on more than just my sales pitch. I secured the job I was working so hard for and my sales have drastically changed in a matter of weeks and I have also come out of my shell an become the true me. I've developed a new outlook in success and how to enjoy it. I Found This book at the perfect time and can't thank Fredrick eklund enough for writing it. A very highly reccomened book for anyone who wants to get a head in sales and in life.
M**H
Not worth the special price. Waste of my time.
I am about a third of the way through this and I am not impressed. Zero helpful points have come up so far and its been a waste of my time. Its all been stories about him so far when he was a kid, why he gave up on school and explaining it to his parents etc. Not worth the promotional price on the kindle, which is why I bought it...
T**R
Not Fully Sold!
Watching Million Dollar Listing New York is one of my guilty pleasures so when I heard about this book on Fredrik's social media I was already sold. However I felt that the book was heavy on himself & light on the sales aspect.
R**R
Terrible
The achievements of Fredrik cannot be denied, however this book is very light on actual sales technique and advice and is more focused on bragging the achievements of the author. I won't be recommending this to anyone in business as it's full of contradictory statements and stating the obvious.
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