---
product_id: 258725368
title: "Bison Coolers Soft Sided Insulated Cooler Bag | Softpak Series | Made in The USA"
brand: "bison coolers"
price: "€ 1399.91"
currency: EUR
in_stock: true
reviews_count: 5
category: "Bison Coolers"
url: https://www.desertcart.nl/products/258725368-bison-coolers-soft-sided-insulated-cooler-bag-softpak-series-made
store_origin: NL
region: Netherlands
---

# 24h ice retention in 120°F 375 lbs tear-resistant vinyl shell 100% Made in USA quality Bison Coolers Soft Sided Insulated Cooler Bag | Softpak Series | Made in The USA

**Brand:** bison coolers
**Price:** € 1399.91
**Availability:** ✅ In Stock

## Summary

> ❄️ Stay Chill, Stand Out: The Cooler That Works as Hard as You Do

## Quick Answers

- **What is this?** Bison Coolers Soft Sided Insulated Cooler Bag | Softpak Series | Made in The USA by bison coolers
- **How much does it cost?** € 1399.91 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nl](https://www.desertcart.nl/products/258725368-bison-coolers-soft-sided-insulated-cooler-bag-softpak-series-made)

## Best For

- bison coolers enthusiasts

## Why This Product

- Trusted bison coolers brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Proudly American-Made:** Crafted domestically to support local jobs and deliver premium quality you can trust and flaunt.
- • **Unmatched Ice Longevity:** Keeps your drinks frosty for a full 24 hours even in scorching 120°F heat—because your refreshment deserves endurance.
- • **Risk-Free Cool Confidence:** Industry-leading 2-year warranty plus a 30-day trial—love it or get your money back, no questions asked.
- • **Built to Brave Any Adventure:** Wrapped in ultra-durable 1000 denier vinyl, tear-resistant up to 375 lbs and UV-protected to stay vibrant and tough season after season.
- • **Tailored for the Modern Explorer:** Compact yet spacious 24-can capacity with smart MOLLE webbing and exterior pockets for all your gear and essentials.

## Overview

The Bison Coolers SoftPak is a premium, soft-sided insulated cooler bag made in the USA, engineered with nearly an inch of insulation to keep ice frozen for up to 24 hours in extreme heat. Its rugged 1000 denier vinyl shell resists tears up to 375 pounds and UV damage, ensuring durability and longevity. Designed for professionals and outdoor enthusiasts alike, it holds 24 cans plus ice, features MOLLE webbing for customizable gear attachment, and comes with a 2-year warranty and 30-day trial for risk-free confidence.

## Description

This isn’t your mom’s old personal soft-sided cooler. This Made in USA cooler packs a serious punch. The Bison SoftPak is tough as nails and keeps ice for up to 24 hours in 120 degree heat. Wrapped in a heavy duty 1000 denier vinyl shell, it’s stronger than any other soft-sided cooler, tear resistant up to 375 pounds and UV protected to ensure it doesn’t fade. With nearly an inch of insulation, this beverage cooler keeps your drinks frosty cold. Use the exterior pocket for dry items or the MOLLE webbing to add your favorite accessories and turn it into a dove hunting, deer hunting or fishing cooler that’s designed just for you.

Review: Working for the largest ground delivery company in the world, I have a lot of hands on experience with various high priced soft coolers and other related products. I am so far very satisfied with this product. It is simple, well built and does the job. Cooling efficiency is just slightly below par with Yeti but more than adequate for a day at work. This bag has a zipper. I'm not going to complain about it because I have yet to have issues, but zippers on these soft coolers are ALWAYS the issue. This zipper in particular seems rather "skimpy" in size for what it is responsible for. There were no directions for zipper care like with other soft coolers so I have been proactively lubing the zipper with leftover zipper lube from previous bags. Pros: The bag has two different configurations that affect its portability and capacity. The two snap latches allow the sides to fold down for a cube. Otherwise it sits as the traditional soft cooler shape that resembles a purse. Its made in the U.S.A. which is always a plus. It has molle hookups on one side for extra gear if need be. Constructive Criticism: The shoulder strap is too narrow and needs a thicker cushion sleeve. Loaded for max weight latter this summer, the OE strap would certainly dig into your shoulder. I simply swapped it out with a competitor's from an old bag. I will update my review as I utilize the bag more and more going into summer.
Review: Great sleek design. Better than I hoped it’d be. Holds a lot of volume and not overly big. Taller than wide so when I walk with it, I am able to walk and hold like a normal bag, keeping the weight next to me and not having to cock out my arm or tip my body to counteract the heavy bag. Keeps ice frozen for long periods and doesn’t sweat. The drinks I had in it were as cold as the ice. Sturdy design so even though it is heavy with drinks and ice, no worries about ripping. I wondered about the design since it’s not a hard body, but that makes it better I think for what this is intended. Would be happy to use for my family of 4 for a full day out without worry. Also the zipper is tight but not hard to open. It’s as it needs to be.

## Features

- PREMIUM COOLING: Keeps ice for up to 24 hours in 120-degree heat. With nearly an inch of insulation, this beverage cooler keeps your drinks frosty cold. Twice as insulated as most coolers.
- HEAVY DUTY DURABILITY: Wrapped in a heavy duty 1000 denier vinyl shell, it’s stronger than other soft-sided coolers, tear resistant up to 375 pounds, and UV protected to ensure it doesn’t fade.
- 30 DAY TRIAL & 2-YEAR WARRANTY: All Bison Soft Coolers products come with an industry leading 2-year warranty and 30-day trial. If you don’t love Bison Coolers, send it back and you’ll receive a full refund.
- THE PERFECT SIZE: Capacity: Holds 24 cans and about 10 pounds of ice. Dimensions: 18" x 10" x 11" PLUS: free bottle opener included. Great for Day Trips, Sporting Events, & Manly Picnics
- MADE IN THE USA: We take pride in the fact that our SoftPak line is produced in the USA and we are doing our small part to create jobs domestically instead of outsourcing them overseas.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B078C9PNTK |
| Batteries Included? | No |
| Brand | BISON COOLERS |
| Color | Blue |
| Customer Reviews | 4.5 4.5 out of 5 stars (297) |
| Date First Available | 2 April 2018 |
| Department | unisex-adult |
| Features | Insulated |
| Included Components | Bottle Opener |
| Is Discontinued By Manufacturer | No |
| Item model number | ARRNS -13762-B05183g-1pk |
| Manufacturer | Bison Coolers |
| Material Type | Vinyl |
| Number of Items | 1 |
| Product Dimensions | 45.72 x 25.4 x 27.94 cm; 4.54 kg |
| Season | All Weather |
| Size | 24-Can Cooler Bag |
| Style | All-season |
| Weight | 3 Pounds |
| insulation-material-type | Vinyl |

## Product Details

- **Brand:** BISON COOLERS
- **Capacity:** 10 Pounds
- **Colour:** Blue
- **Material:** Vinyl
- **Package information:** Bag

## Images

![Bison Coolers Soft Sided Insulated Cooler Bag | Softpak Series | Made in The USA - Image 1](https://m.media-amazon.com/images/I/51DOqOVJWHL.jpg)
![Bison Coolers Soft Sided Insulated Cooler Bag | Softpak Series | Made in The USA - Image 2](https://m.media-amazon.com/images/I/51MYWp0R0WL.jpg)
![Bison Coolers Soft Sided Insulated Cooler Bag | Softpak Series | Made in The USA - Image 3](https://m.media-amazon.com/images/I/51Xlz6gKujL.jpg)
![Bison Coolers Soft Sided Insulated Cooler Bag | Softpak Series | Made in The USA - Image 4](https://m.media-amazon.com/images/I/51s+yZcPM2L.jpg)
![Bison Coolers Soft Sided Insulated Cooler Bag | Softpak Series | Made in The USA - Image 5](https://m.media-amazon.com/images/I/615hhKE4FbS.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by I***S on 23 May 2021*

Working for the largest ground delivery company in the world, I have a lot of hands on experience with various high priced soft coolers and other related products. I am so far very satisfied with this product. It is simple, well built and does the job. Cooling efficiency is just slightly below par with Yeti but more than adequate for a day at work. This bag has a zipper. I'm not going to complain about it because I have yet to have issues, but zippers on these soft coolers are ALWAYS the issue. This zipper in particular seems rather "skimpy" in size for what it is responsible for. There were no directions for zipper care like with other soft coolers so I have been proactively lubing the zipper with leftover zipper lube from previous bags. Pros: The bag has two different configurations that affect its portability and capacity. The two snap latches allow the sides to fold down for a cube. Otherwise it sits as the traditional soft cooler shape that resembles a purse. Its made in the U.S.A. which is always a plus. It has molle hookups on one side for extra gear if need be. Constructive Criticism: The shoulder strap is too narrow and needs a thicker cushion sleeve. Loaded for max weight latter this summer, the OE strap would certainly dig into your shoulder. I simply swapped it out with a competitor's from an old bag. I will update my review as I utilize the bag more and more going into summer.

### ⭐⭐⭐⭐⭐ Review
*by D***E on 7 July 2021*

Great sleek design. Better than I hoped it’d be. Holds a lot of volume and not overly big. Taller than wide so when I walk with it, I am able to walk and hold like a normal bag, keeping the weight next to me and not having to cock out my arm or tip my body to counteract the heavy bag. Keeps ice frozen for long periods and doesn’t sweat. The drinks I had in it were as cold as the ice. Sturdy design so even though it is heavy with drinks and ice, no worries about ripping. I wondered about the design since it’s not a hard body, but that makes it better I think for what this is intended. Would be happy to use for my family of 4 for a full day out without worry. Also the zipper is tight but not hard to open. It’s as it needs to be.

### ⭐⭐⭐⭐⭐ Review
*by A***R on 7 August 2019*

Pretty easy to carry around. At this size, it doesn't feel like you're carrying around a cooler, just feels like a bag. Inscompicouous enough that my Uber driver didn't suspect the possibility that we might spill ice water in his car; but there was no spillage like you might get with a cheap cooler. My gf loved how soft it feels. Not sure why that's important, but it's important to her, so it's important to me. Personally, I really like the blue/green color, it says 'classy outdoor drinking going on over here.' Extra pockets are quite useful. Can't comment too much on durability, but it felt very sturdy and handled our drinks and ice like a champ. Only con is that I was hoping a smaller cooler would stop me from getting too inebriated, but that was not the case. Also, these other folks joined our little picnic party and started hating on our music and wanted us to play Kanye.. that was annoying, but I guess it's not the coolers fault just the world we live in.

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*Product available on Desertcart Netherlands*
*Store origin: NL*
*Last updated: 2026-01-24*