---
product_id: 251165742
title: "Loyalty Marketing: The Second Act Hardcover – November 1, 2001"
brand: "brian p. woolf"
price: "€ 24.64"
currency: EUR
in_stock: true
reviews_count: 6
url: https://www.desertcart.nl/products/251165742-loyalty-marketing-the-second-act-hardcover-november-1-2001
store_origin: NL
region: Netherlands
---

# Loyalty Marketing: The Second Act Hardcover – November 1, 2001

**Brand:** brian p. woolf
**Price:** € 24.64
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Loyalty Marketing: The Second Act Hardcover – November 1, 2001 by brian p. woolf
- **How much does it cost?** € 24.64 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nl](https://www.desertcart.nl/products/251165742-loyalty-marketing-the-second-act-hardcover-november-1-2001)

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- brian p. woolf enthusiasts

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- Trusted brian p. woolf brand quality
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## Description

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## Images

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## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Five Stars
  

*by A***A on Reviewed in the United States on November 9, 2014*

I Love it.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Simple solutions to today's complex business environment
  

*by S***S on Reviewed in the United States on February 4, 2002*

After having read Mr. Woolf's book "Shrinking the Corporate Waistline", and using it as a guide for my business, I was even more impressed with his book Customer Specific Marketing- The New Power in Retailing.  After having worn this book out, I ordered 35 copies for each of my Supermarket Manager's, just prior to kicking off our Loyalty Card Program. The success we were able to derive from this simple approach, was unbelievable!!Now that I am Executive Vice President of Sales and Marketing for a 120 store chain of Convenience Stores, I was overwhelmed with his newest offering. We will soon begin it here.After having had the opportunity to hear Mr. Woolf speak of Loyalty Marketing, in the simplist of terms, to as complex as you could keep up with, I am amazed with his insight.  I am still digesting his "Second Act", after having gone through it for the third time.  The down to earth approach he takes, and the attitude he carries through with, let's you know he is truly talking from experience.  The practices he illustrates in length throughout the book, makes it a must read for businessmen and businesswomen who are really interested in customer retention.  One thing you will learn from Mr. Woolf is "it's much more important to reach the customers who count, rather than counting the customers you reach!  This is a very good book!

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    The most pragmatic guide on CRM for retailers!
  

*by F***S on Reviewed in the United States on January 22, 2002*

Brian Woolf to me is an unparallelled expert in explaining the thought process behind, and the benefits of customer relationship marketing in a clear and pragmatic way; in a language very common to retailers worldwide. "Loyalty Marketing - The Second Act" is a highly practical sequel to his last book on CRM called "Customer Specific Marketing". Again he combines his vast consulting experience, his knowledge of insightful retail cases (famous is Superquinn, but to me Tesco remains the most brilliant example of professional CRM by a leading retailer) with a sharp analytical mind to describe what retailers should do to make a fundamental shift from mass marketing and product focus to structural increase in bottom line result. This book is not about investments in software or systems, but combining true customer centered thinking with the use of detailed customer knowledge to improve your performance for the benefit of your best customers. Brian sketches in this book that a lot of retailers get stuck after having taken the first step in differential marketing. But he continues with numerous examples of companies, strategies, campaigns and underlying arguments and easy-to-implement reports to show you how to move forward succesfully in a relatively simple way. My suggestion to you is to read this book as I did: thoroughly, page-by-page, and absorp all the highly practical suggestions. Just as his last book "CSM" was a very useful book for numerous retailers to get started with differential marketing, will this book allow many retailers to professionalize their CRM strategy and tactics: to start that "second act" and build customer retention, satisfaction and profitability.

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*Product available on Desertcart Netherlands*
*Store origin: NL*
*Last updated: 2026-02-18*