Dove Advanced Hair Series Serum-In-Oil, Regenerative Nourishment 1.69 oz

I am a black woman with 4b/4c hair and I used this to blow out my natural hair. My hair was so straight (like a nice kinky straight), my hair was so smooth and soft, there was zero frizz. I did not use a concentrator on my blow dryer, just the blow dryer and a paddle brush. After using this product for a blowout my hair was so light and fluffy. I LOVED IT! Perfect for a blow out before braids or a roller set, pin curls, rod set curls, and curls from Bantu knots. The scent I did not 100% care for, it does not stink its just not fabulous. The scent would not be my #1 pick as it was super basic, nothing chic about the fragrance. So maybe cover with your favorite light serum, perfume, or very light sheen/shine spray.

This wonderful oil repaired my dry brittle hair in less than 1 week. It is truly wonderful.. a little expensive, but well worth it. I keep it handy. Just bought my 2nd bottle. It lasts over a year. Just need 2 squirts after hair has been shampooed. Leaves hair soft and silky.

This is my fly-away smoother. I have 3B, textured curls (biracial) that I straighten from time to time. I find that this doesn't seem to penetrate or nourish as well as argan oil, which is usually very transformative to the feel of my hair. However, the serum-in-oil smells wonderful, adds shine and helps to tame the wild hairs that like to adorn my hairline from time to time. I think it's great for those reasons.Since it's so lightweight, I'd definitely recommend this for normal/fine hair used sparingly. If you have curls of any texture, a few pumps will add the necessary shine and definition without making your hair look oily when its dry. 4/5 stars.

This is the last step in my curl routine! I use about a dime size amount to crunch out the gel cast from my hair leaving it soft and shiny!

I normally use Leonor Greyl products, but their serum is not easy to come by anymore. I thought I'd get this bottle to get me through until my normal product was restocked. Lemmee tell ya -- this was so unexpectedly good!! It does the job, does not have an overwhelming scent and adds just the right amount of control to my curls before diffusing.

I have very long hair and exclusively use Dove hair care products. I use this serum in oil on the mid lengths to the ends of my hair, with the highest concentration on the ends. Once most of it is off of my hands, I go ahead and run my hands through all of my hair, including my hairline. I think it does help with frizzy hair too, but it seems to primarily be a treatment product. It smells better than most oils and never leaves my hair feeling greasy. I have dry, color-treated hair, but even with that, I only need about 3 pumps for my whole head of hair. It puts a nice shine on my hair, and although you can apply it to wet hair, I only use it on dry hair right after I brush it, once daily. I’m never able to find this product in stores, but I like it enough to continue ordering it through Amazon and so far, I have never paid more than $10 for it. Similar products from prestige hair care brands cost a whole lot more for the same amount. I plan to stick with this one.

Too oily

Love the smell of this, but it is a serum and ot can be oily. I use it as a before my perfume bc I read perfume drys out your hair. So I wanted something to use before the perfume. Helps make it last longer.