---
product_id: 235714738
title: "Smart Blonde with Plex | Platinum"
brand: "smart beauty"
price: "€ 40.45"
currency: EUR
in_stock: null
reviews_count: 9
category: "Smart Beauty"
url: https://www.desertcart.nl/products/235714738-smart-blonde-with-plex-platinum
store_origin: NL
region: Netherlands
---

# 100% vegan & cruelty-free Precision nozzle for mess-free application Plex-infused protective formula Smart Blonde with Plex | Platinum

**Brand:** smart beauty
**Price:** € 40.45
**Availability:** ❌ Out of Stock

## Summary

> ✨ Unlock your platinum power with care and confidence! ⚡

## Quick Answers

- **What is this?** Smart Blonde with Plex | Platinum by smart beauty
- **How much does it cost?** € 40.45 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.nl](https://www.desertcart.nl/products/235714738-smart-blonde-with-plex-platinum)

## Best For

- smart beauty enthusiasts

## Why This Product

- Trusted smart beauty brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Universal Hair Harmony:** Formulated for all hair types including chemically treated
- • **Vegan & Ethical Beauty:** Cruelty-free, UK & EU professional-grade ingredients
- • **Damage-Defying Plex Technology:** Rebuilds and restores hair structure while toning
- • **Multi-Dimensional Blonde Perfection:** Neutralizes brassiness and lightens without bleach
- • **Effortless Salon-Quality Application:** Mix and apply with precision nozzle for zero mess

## Overview

Smart Blonde with Plex | Platinum is a premium vegan hair dye that tones blonde hair to a cool, brassy-free finish while lightening dark blonde shades without bleach. Enriched with Plex technology, it protects and rebuilds hair structure during coloring. Designed for all hair types and ethically crafted with cruelty-free, UK and European professional ingredients, it offers a mess-free, precision application for salon-quality results at home.

## Description

Buy Platinum Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Colour with Natural Platinum Hair Toner for Blonde Hair, Vegan Hair Dye, Cruelty-Free - Smart Beauty Hair Colour at desertcart UK. Free delivery on eligible orders.

Review: Best dye for covering Grey/white hair - I'm on a journey to get my hair healthy again as it had started to go thin due to menopause. I used to bleach my roots every 8 weeks or so in order to have bright fashion colours ( pink/ purple ) , and with doing this a lot of hair at the nape of my neck and around my hairline had broken off. Since having ditched the bleach and the broken parts now growing back in nicely my hair was starting to look a bit drab as I have lots of white hairs at the root ( about 4 inches worth ). I was just using my usual semi permanent colours, but after about 3 washes the white hair was popping through again and sticking out like a sore thumb. I spent a good deal of time looking for purple colours on desertcart that cover grey/white hair. And I came across this one which is permanent. It's not going to do as much damage to my hair as bleach will as it is a conditioning based permanent dye so I'm so happy that I can now carry on having purple 💜 hair without struggling on how I'm going to cover my white hair and risking more damage to my hair. This hair dye is absolutely amazing, it is thick in consistency as it is a conditioning based permanent hair dye so trying to squeeze it from the bottle once mixed is hard work so next time I will put it in a bowl mix it and use a brush. The colour came out even all over and my hair didn't feel dry after so I'm happy that I am not doing damage to my hair. Highly , highly recommend this dye it is the best!. Update after having washed it 3 times , the colour has faded but it's still really vibrant and such a beautiful colour. I did find that the colour faded a lot more quickly than other permanent hair dyes do , as the vibrancy normally lasts a lot longer with other brands , but it faded to a nice lilac colour after about 6 washes , I wash my hair once a week for reference, so if you wash your hair more often then the colour will fade a lot quicker.
Review: A Radiant Transformation - My purple hair looks absolutely stunning! The multi-tonal shades give it a vibrant and eye-catching appearance. Whether you’re rocking this color for a special occasion or just because, it’s clear that you’ve made a bold and beautiful choice. Keep shining with that radiant purple! 💜🌟. I recently tried this best purple hair dye on the market, and I am absolutely thrilled with the results. Let me share my experience: Coverage: If you’re like me and have some pesky white hairs, this dye has you covered—literally! The coverage is superb, seamlessly blending those stubborn strands into a vibrant purple canvas. Color Brilliance: The moment I rinsed off the dye, I was greeted by a burst of color that left me in awe. The shade is not just purple; it’s a wonderful, luminous purple that catches the light and turns heads. I was complimented many times for my hair. Long-Lasting: It’s been weeks since I dyed my hair, and the color is still as intense as ever. No fading, no dullness—just pure brilliance. In summary, this purple hair dye is a game-changer. Whether you’re looking to make a bold statement or simply want to refresh your look, I highly recommend it. Say goodbye to lackluster hair days and hello to a radiant transformation! Rating: ⭐⭐⭐⭐⭐ Exceptional Service and Generosity I recently had the pleasure of interacting with the seller on desertcart, and I must say that their customer service exceeded my expectations. Despite a minor hiccup with the initial order delivery, they went above and beyond to make things right. Not only did they promptly address the issue, but they also surprised me by sending a second order as a free gift. Their gesture of gratitude for my continued patronage was truly heartwarming. The seller’s communication was impeccable throughout the process. They were attentive, understanding, and genuinely committed to ensuring my satisfaction. It’s rare to encounter such dedication in today’s fast-paced world of online shopping. I highly recommend this seller to anyone seeking exceptional service and a touch of generosity. Thank you for turning what could have been a frustrating experience into a delightful one. I’ll definitely be coming back for more! Rating: ⭐⭐⭐⭐⭐

## Features

- Acts as hair toner for blonde hair to reduce brassy colour; lightens dark blonde without bleach. Colour cream includes Plex hair treatment that protects, rebuilds, and restores your hair's structure
- Cool blond hair dye; for a full head, covers grey, root touch-ups, highlights, ombre, and balayage. For all hair types: Afro, Asian, Caucasian and chemically treated. Hair colour for women and men
- Vegan, cruelty-free blonde hairdye. UK and European-endorsed cosmetic standard professional ingredients in a smooth cream for home use. Part of the award-winning Smart Beauty hair color collection
- Mess-free application. Mix the blonde colour cream and developer in the provided bottle, evenly apply with the precision nozzle, and work through with gloved hands for a non-drip colouring experience
- Smart Beauty is an innovative family-owned British business that produces premium vegan hair dye colouring kits. Committed to non-animal testing, ethical practice, and minimal environmental impact

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B08F72SH23 |
| ASIN  | B08F72SH23 |
| Best Sellers Rank | 1,366 in Beauty ( See Top 100 in Beauty ) 30 in Permanent Hair Colour |
| Brand | Smart Beauty |
| Colour | Platinum Blonde |
| Country of origin  | United Kingdom |
| Customer Reviews | 4.0 4.0 out of 5 stars (7,155) |
| Customer reviews | 4.0 4.0 out of 5 stars (7,155) |
| Date First Available | 30 Sept. 2020 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Format | Cream |
| Item dimensions L x W x H | 5.8 x 9 x 16.9 centimetres |
| Item model number | SB1588 |
| Item model number  | SB1588 |
| Item weight | 225 Grams |
| Manufacturer | Smart Beauty |
| Manufacturer  | Smart Beauty |
| Package Weight | 0.25 Kilograms |
| Package dimensions | 17.1 x 9.2 x 6 centimetres |
| Product Dimensions | 5.8 x 9 x 16.9 cm; 225 g |
| Product Dimensions  | 5.8 x 9 x 16.9 cm; 225 g |
| Speciality | Vegan |

## Product Details

- **Brand:** Smart Beauty
- **Colour:** Platinum Blonde
- **Hair type:** All
- **Item form:** Cream
- **Material Type Free:** Paraben Free, Sulphate Free
- **Material feature:** Cruelty Free, Natural, Vegan
- **Number of items:** 1
- **Package information:** Tube
- **Product benefits:** Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening
- **Unit count:** 150.0 millilitre(s)

## Images

![Smart Blonde with Plex | Platinum - Image 1](https://m.media-amazon.com/images/I/81Fw0NWYxNL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best dye for covering Grey/white hair
*by N***K on 8 February 2025*

I'm on a journey to get my hair healthy again as it had started to go thin due to menopause. I used to bleach my roots every 8 weeks or so in order to have bright fashion colours ( pink/ purple ) , and with doing this a lot of hair at the nape of my neck and around my hairline had broken off. Since having ditched the bleach and the broken parts now growing back in nicely my hair was starting to look a bit drab as I have lots of white hairs at the root ( about 4 inches worth ). I was just using my usual semi permanent colours, but after about 3 washes the white hair was popping through again and sticking out like a sore thumb. I spent a good deal of time looking for purple colours on Amazon that cover grey/white hair. And I came across this one which is permanent. It's not going to do as much damage to my hair as bleach will as it is a conditioning based permanent dye so I'm so happy that I can now carry on having purple 💜 hair without struggling on how I'm going to cover my white hair and risking more damage to my hair. This hair dye is absolutely amazing, it is thick in consistency as it is a conditioning based permanent hair dye so trying to squeeze it from the bottle once mixed is hard work so next time I will put it in a bowl mix it and use a brush. The colour came out even all over and my hair didn't feel dry after so I'm happy that I am not doing damage to my hair. Highly , highly recommend this dye it is the best!. Update after having washed it 3 times , the colour has faded but it's still really vibrant and such a beautiful colour. I did find that the colour faded a lot more quickly than other permanent hair dyes do , as the vibrancy normally lasts a lot longer with other brands , but it faded to a nice lilac colour after about 6 washes , I wash my hair once a week for reference, so if you wash your hair more often then the colour will fade a lot quicker.

### ⭐⭐⭐⭐⭐ A Radiant Transformation
*by S***. on 24 March 2022*

My purple hair looks absolutely stunning! The multi-tonal shades give it a vibrant and eye-catching appearance. Whether you’re rocking this color for a special occasion or just because, it’s clear that you’ve made a bold and beautiful choice. Keep shining with that radiant purple! 💜🌟. I recently tried this best purple hair dye on the market, and I am absolutely thrilled with the results. Let me share my experience: Coverage: If you’re like me and have some pesky white hairs, this dye has you covered—literally! The coverage is superb, seamlessly blending those stubborn strands into a vibrant purple canvas. Color Brilliance: The moment I rinsed off the dye, I was greeted by a burst of color that left me in awe. The shade is not just purple; it’s a wonderful, luminous purple that catches the light and turns heads. I was complimented many times for my hair. Long-Lasting: It’s been weeks since I dyed my hair, and the color is still as intense as ever. No fading, no dullness—just pure brilliance. In summary, this purple hair dye is a game-changer. Whether you’re looking to make a bold statement or simply want to refresh your look, I highly recommend it. Say goodbye to lackluster hair days and hello to a radiant transformation! Rating: ⭐⭐⭐⭐⭐ Exceptional Service and Generosity I recently had the pleasure of interacting with the seller on Amazon, and I must say that their customer service exceeded my expectations. Despite a minor hiccup with the initial order delivery, they went above and beyond to make things right. Not only did they promptly address the issue, but they also surprised me by sending a second order as a free gift. Their gesture of gratitude for my continued patronage was truly heartwarming. The seller’s communication was impeccable throughout the process. They were attentive, understanding, and genuinely committed to ensuring my satisfaction. It’s rare to encounter such dedication in today’s fast-paced world of online shopping. I highly recommend this seller to anyone seeking exceptional service and a touch of generosity. Thank you for turning what could have been a frustrating experience into a delightful one. I’ll definitely be coming back for more! Rating: ⭐⭐⭐⭐⭐

### ⭐ ONLY LASTS A COUPLE OF WASHES!
*by J***E on 18 December 2022*

I purchased two of these at the same time,but sadly won't be buying anymore. The colour turns out to be l9vely and vibrant and I loved it when i'd first used it. Unfortunately it completely washed out after only a couple of washes.I tried the 2nd pack i'd bought thinking maybe I hadn't applied it correctly or something(slthough I'm accomplished at hair dying)-but exactly the same thing happened,despite my using speciality shampoos for dyed hair. I was so upset by this as I loved the vibrancy of the colour,but since i'd paid nearly double what I usually pay for my usual "off the shelf"dye,I expected it yo have lasted for more than a week.It wasn't that it gradually faded either,it just completely washed out. I contacted the company's customer service to explain my issue,but I didn't find their attitude to be very accommodating. Firstly they implied that I may need to use more than one pack at once for longer or thicker hair,even though I explained to them that I had medium to fine short hair!. They then suggested that I purchase some of their temporary treatments to use alongside this supposed "permament"dye to maintain the colour longer-which I found to be a insulting suggestion as this one lasted so poorly,I doubted a temporary colourr would fare better. It's such a shame as like I've said the colour initially comes out beautifully vibrant and I loved it.However,i'd definitely recommend to anyone looking for a purple type colour to just stick with the better known brands that have a far cheaper price and definitely more longevity.

## Frequently Bought Together

- Smart Beauty Platinum Blonde Hair Dye Permanent, with Plex Anti-Breakage Technology that Protects Rebuilds Restores Hair Structure, Permanent Hair Colour, Bleach Hair Dye, Vegan, Cruelty Free
- Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1, Hair Dye

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*Product available on Desertcart Netherlands*
*Store origin: NL*
*Last updated: 2026-01-25*