---
product_id: 231670417
title: "Preference Hair Dye, Long Lasting Brilliance, Luminous Permanent Rich Hair Colour, Achieve radiant, Salon-Inspired Results Shade: 1, Napoli"
brand: "l'oreal paris"
price: "€ 34.78"
currency: EUR
in_stock: true
url: https://www.desertcart.nl/products/231670417-preference-hair-dye-long-lasting-brilliance-luminous-permanent-rich-hair
store_origin: NL
region: Netherlands
---

# Precious flower oils for luminous reflects Permanent, fade-defying colour UV-filter & Vitamin E shine protection Preference Hair Dye, Long Lasting Brilliance, Luminous Permanent Rich Hair Colour, Achieve radiant, Salon-Inspired Results Shade: 1, Napoli

**Brand:** l'oreal paris
**Price:** € 34.78
**Availability:** ✅ In Stock

## Summary

> 🎨 Turn heads with luminous, fade-proof colour that says you’re worth it!

## Quick Answers

- **What is this?** Preference Hair Dye, Long Lasting Brilliance, Luminous Permanent Rich Hair Colour, Achieve radiant, Salon-Inspired Results Shade: 1, Napoli by l'oreal paris
- **How much does it cost?** € 34.78 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nl](https://www.desertcart.nl/products/231670417-preference-hair-dye-long-lasting-brilliance-luminous-permanent-rich-hair)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Optimal Grey Coverage:** Confidently cover greys with a rich, permanent formula designed for full, even colour.
- • **Complete Colour Care Kit:** Includes colourant, developer, conditioner, and gloves for an effortless, mess-free application.
- • **Long-Lasting Fade Defiance:** Enjoy up to 8 weeks of vibrant, natural-looking colour that resists fading and dullness.
- • **Salon-Quality Brilliance at Home:** Achieve radiant, multi-tonal colour with professional-grade translucent gel technology.
- • **Nourishing Shine Protect Conditioner:** Locks in colour while shielding hair from UV damage with Vitamin E enrichment.

## Overview

L'Oreal Paris Preference Hair Dye in shade 1 Napoli delivers permanent, salon-inspired hair colour with optimal grey coverage. Its translucent gel formula infused with precious flower oils creates radiant, multi-tonal shades that resist fading for up to 8 weeks. The included shine protect conditioner, enriched with UV filters and Vitamin E, nourishes hair while preserving vibrant colour. This all-in-one kit ensures a professional, mess-free application experience at home.

## Description

L'Oreal Paris Preference Hair Dye, Long Lasting Brilliance, Luminous Permanent Rich Hair Colour, Achieve radiant, Salon-Inspired Results Shade: 1, Napoli

## Features

- Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, colour lock conditioner and disposable gloves
- Translucent gel formula with precious flower oils for a beautiful shade with luminous reflects, Intensifies the natural tones of your hair colour, For an intense natural colour with permanent results
- Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse
- Creates lustrous fade-defying shades with light-reflecting colours, Includes a nourishing shine protect conditioner with UV-filter and Vitamin E
- Contents: 1x L'Oréal Paris Preference permanent hair colour in 1 Napoli, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Manufacturer | L'Oréal |
| Package dimensions | 17.3 x 9.5 x 6.4 centimetres |
| Package Weight | 0.24 Kilograms |
| Item dimensions L x W x H | 9 x 7 x 17 centimetres |
| Brand | L'Oreal Paris |
| Colour | 1 BLACK |
| Format | Gel |
| Volume | 1045 Millilitres |
| Speciality | Natural |
| Item model number | 3600523799657 |
| Product Dimensions | 9 x 7 x 17 cm; 240 g |
| ASIN | B08CFPGT17 |

## Product Details

- **Colour:** 1 BLACK
- **Package information:** Bottle
- **Product benefits:** Shine Enhancing
- **Brand:** L'Oreal Paris
- **Item form:** Gel
- **Hair type:** All
- **Number of items:** 1
- **Unit count:** 240.0 gram
- **Material feature:** Natural
- **Material Type Free:** Ammonia Free, Paraben Free, Sulfate Free

## Images

![Preference Hair Dye, Long Lasting Brilliance, Luminous Permanent Rich Hair Colour, Achieve radiant, Salon-Inspired Results Shade: 1, Napoli - Image 1](https://m.media-amazon.com/images/I/71DBtS39JEL.jpg)

## Available Options

This product comes in different **Size Name, Style Name** options.

## Questions & Answers

**Q: How long does this hair colour last?**
A: Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

**Q: Can I use this to cover my grey roots?**
A: Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

**Q: How do I choose the right shade?**
A: We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

## Frequently Bought Together

- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 1, Napoli (Packaging may vary)
- L’Oréal Paris Magic Retouch Instant Root Concealer Spray, Quick Grey Coverage, Easy Application, Shade: Black, 75ml
- Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Black Hair Dye, With Built-In Vibrancy Serum, Up To 100% Grey Coverage- Deep Black 099

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**Shop now:** [https://www.desertcart.nl/products/231670417-preference-hair-dye-long-lasting-brilliance-luminous-permanent-rich-hair](https://www.desertcart.nl/products/231670417-preference-hair-dye-long-lasting-brilliance-luminous-permanent-rich-hair)

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*Product available on Desertcart Netherlands*
*Store origin: NL*
*Last updated: 2026-01-25*