---
product_id: 231116782
title: "Marketing Strategy, Text and Cases"
price: "€ 147.17"
currency: EUR
in_stock: true
reviews_count: 6
url: https://www.desertcart.nl/products/231116782-marketing-strategy-text-and-cases
store_origin: NL
region: Netherlands
---

# Marketing Strategy, Text and Cases

**Price:** € 147.17
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Marketing Strategy, Text and Cases
- **How much does it cost?** € 147.17 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nl](https://www.desertcart.nl/products/231116782-marketing-strategy-text-and-cases)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Thoroughly revised and updated, MARKETING STRATEGY, 6e, International Edition continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters.

Review: Four Stars - ok
Review: Too much money and no audio is available- Terrible for visually impaired and otherwise wanting to use cc or audio. - Unnecessarily expensive and no audio is available.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Customer Reviews | 4.4 out of 5 stars 157 Reviews |

## Images

![Marketing Strategy, Text and Cases - Image 1](https://m.media-amazon.com/images/I/713VsmLpCnL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐ Four Stars
*by A***I on 23 March 2015*

ok

### ⭐ Too much money and no audio is available- Terrible for visually impaired and otherwise wanting to use cc or audio.
*by L***M on 7 November 2015*

Unnecessarily expensive and no audio is available.

### ⭐⭐ Too wordy, needs to get to the point to help with knowledge development...
*by D***M on 27 February 2016*

This was required reading for an MBA class. The necessary strategic marketing content is included. However, this text is not an overly effective delivery of the content. The authors are entirely too wordy. Every chapter includes droning examples of the covered subject I realize this is offered to help student receive some form of real-world insight. However, it feels like the authors just added a bunch of fluff to increase the size of the text. There is ample opportunity to use more bullet points that would make critical content stand out. Instead, the authors use a "beyond the pages" approach and exhibit boxes. The exhibit boxes are not that bad yet also include way to much information. The exhibit boxes should be re-written to add only vital points to avoid cluttering the delivery and confusing students. I found the beyond the pages examples useless. They may be good stories (or not) yet are only helpful if your professor is testing you using that content. Overall, I suggest the above formatting and content changes. Again, the content is there and you an learn using this book. I just didn't like it.

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.nl/products/231116782-marketing-strategy-text-and-cases](https://www.desertcart.nl/products/231116782-marketing-strategy-text-and-cases)

---

*Product available on Desertcart Netherlands*
*Store origin: NL*
*Last updated: 2026-06-03*