Personal Branding For Dummies Paperback – 15 Aug. 2014

It is overall a good read though needs updating. I enjoyed mostly parts I and II.Also I found that the part with words list that describes you takes improvement. I suggest that you read first the examples of personal brand statements and unique value to get an idea of what words you are looking for... Because using the lists I ended up with words that I could not really use for my personal brand statement. The lists served more as self reflection.Overall recommended.

A great starter book on the subject.

Came just went I needed it and it is full of interesting information

Ótimo livro para iniciantes. Dá um passo a passo para a partir daí construir algo mais profundo.

Very good book and it arrived before than the expected date

Needed for a college course, very helpful. Was able to do my assignment and a very useful book for any future life events.

É um livro bem estruturado, didático, envolve conceitos e esquemas para aplicação prática. Um dos poucos livros que encontrei em que expõe de forma completa não apenas teorias, mas estudos, práticas e exemplos no tema.Fiz uma entrevista com a Susan, autora do livro, e ela é realmente é referência no assunto