Demand Management Best Practices: Process, Principles, and Collaboration (J. Ross Publishing Integrated Business Management Series)

I used this product for my MBA study

This is one of these books one hope to find in one's carreer to know and understand about an actual issue in the supply chain world. Althougt it is a knowledge published since 2003, by today business is a must that one have to implement as soon as possible. It is a reference for those that are traying to understand this issue and want to improve the supply chain process.

This is probably the best resource book for Demand Planning written.It focuses on the philosophy needed for companies to be succesful, versus the typical charts graphs and tool box approach.The authors cite real world examples and problems, that are more important to sucess.Definately not the typical egghead reference manual.

Easy read with information that can be applied right away.

very clean book like unused, thank you very much!

Best practice surely to make it simple and understandable.

Supply chain consultants Colleen Crum and George E. Palmatier use crystal-clear language and unerring dedication to the finer points of "demand management" to define it, encourage it, and enable you to implement it effectively. After digesting their case studies, scenarios, analyses and pithy wisdom, you will understand that demand management is neither a niche nor a fad; it's more of a Swiss Army Knife for rethinking and revitalizing your business. Open one blade and you sharpen sales; open another and you carve better branding or marketing. This book is eminently useful, employing jargon only where necessary and neatly encompassing its main points in "best practices" lists at the end of each chapter. A careful read with a highlighter in hand would help anyone better understand supply chains. More specifically, getAbstract recommends it to higher-ups in sales and marketing, to those who manage supply chains, and, of course, to those responsible for providing forecasts or managing demand for companies.

Absolutely the best text on collaborative demand planning. 5 years ago, after being promoted to a planning director role with no prior planning experience I turned to this volume to figure out how demand planning process was supposed to work. It gave me a non-nonsense guide that was neither "for dummies" nor highly technical or difficult to understand. Strongly recommend it to all planning managers, but also upper management for better understanding of their supply chains or information on best practices.

A must for anyone involved in Demand Planning, Presales, Project Portfolio Management;

It's REITERATIVE, REITERATIVE, REITERATIVE.All the book is focused on one thing that makes someone a Demand Manager: The forecast.If you know how to do forecast please don't buy this book otherwise you'll read pages and pages about the same object.