Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company

It's amazing how much Seth was able to see in 2006. The amount of value I got out of the book is absolutely astonishing. How to thrive for excellence? How to find your inner passion and unleash yourself is a critical question everyone should ask. Of course I've heard s lot of people say how one will not get much value out of these book due to they provide no direct action plan. But this worked really well for me. This served as a compass to me that I was able to reflect on where I was from and where I want to go. And especially where I am now. So I can know how to unleash myself into the world.

Seth Godin has become a prolific voice in business, church, and culture because of his unique blend of wisdom and humility.He's everywhere, and he's re-defining everything about publishing and writing.This wasn't one of his best selling books, but I read it because I heard him mention in an interview that it's his favorite "child."If you're a fan and have any aspirations toward increasing your own influence then take a step back in time to a 2001, when "SETH GODIN" was "seth godin."

For anyone involved in any organization (is anyone not?), this a very thought provoking work on how to keep the organization adaptively thriving even as changes in human society accelerates. Seth Godin uses analogies of evolutionary biology to explain his business philosophy concepts. I found it rich with timeless truths and practical ideas that I started applying even before I finished the book.

How to Zoom - when survival is not enough.

It was easy and quick to read book and he is very clear in his explanation about how to (try to) see change as opportunity instead of threat.The best ideas (memes) that I personally found useful in the book however were when he uses quotes from Zig Ziglar.

If you've liked any of Seth's other books you will love this one. I had dismissed it as being old and probably outdated. I was very wrong. Know i feel like it's the foundation to his other books. In this book Seth talks about key concepts needed for growth by looking at the evolution of the idea. z

As another reviewer indicated, this is Godin's most thought provoking book. His relates to businesses to Darwin's evolution theory, from their birth to possible extinction. Like the species, we evolve, or ignore necessary changes. That can lead to missed trends, anxiety and possible extinction. Its amazingly simple, and I have mulled this book over several times in the past few days.Seth's feedback loops are crucial to understanding what and where the company needs to evolve. In Holland, in companies of 50 or more, a work council is required by law. It is loosely translated as our unions. I am a student of Dynamic Governance (DG), a way of managing as it provides equivalence in decision making. It also provides double linking-- which I'd equate to feedback loops. Two representatives from the level below is in the group above. One is the person accountable for the group's goals, the other, elected by the group. They buy in because they are represented, and when a decision is handed down-- implementation feedback gets to the top. It is so powerful that in Holland if a company adopts DG-- a work council is not required. Imagine in the US, the Auto Workers Union deciding they are so "heard" that they feel comfortable disbanding. Another DG premise is almost right out of Seth's mouth-- the engagement of all available intelligence within a group is used. I think combining this book and DG would give a company the power to ZOOM!

Like all of Seth Godin's books, "Survival Is Not Enough" does a great job at helping his readers think outside the box (sounds cliche but its very true!). Much of the advice is practical and can be applied to your own business or job. Any motivational speaker or business author can easily recommend for you to embrace change or innovate or do this or do that. But Seth has a special way to tell a story (or in this case) present a theory that cuts to the bone and leaves you with a mouth watering idea that you can take with you and apply to your business or company. You might even wonder later how you survived all along without reading this book (And That's just it....you simply survived all this time, rather than evolve aka "zoom" and gain major marketshare in your respective industry or field.

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