Jack N' JillNatural Toothpaste for Kids - Fluoride Free Toothpaste, 40% Xylitol, BPA Free - Blackcurrant & Strawberry, 1.76 oz (2 Pack)

I chose this brand because it is rated as one of the best baby toothpastes on the EWG website and so far I'm quite happy with it. My 18m toddler seems to really like the flavors (blackcurrent and strawberry). His teeth look good and he actually enjoys the brushing since the paste is tasty. Yes the tube is kind of small for the price, but you use such a small amount it will last for months (3 months on our current tube, getting near the end of it now). Figured I'd fork out the extra cost for now when he swallows pretty much all of it, and go with something less expensive after he learns how to spit. Overall very satisfied with the quality/safety of the product, just wish the price was a bit lower.

I love this toothpaste because my 3 year old loves it! As a parent, it makes me happy that my son has a clean, healthy toothpaste rather than more chemicals that he doesn't need . We have been using this since he was 1 year old, and he has had perfect dental visits. The tubes go a long way, usually about 3 months, which works out well with changing toothbrushes anyway. The flavors are natural, and toddler approved! Cute packaging, love the combo idea. Thank you Jack and Jill!

My little one will refuse any toothpaste I place on her toothbrush, except for jack n Jill. We often order strawberry and any of the purple flavors.She likes it so much she asks for more paste!Paraben free.All natural made.... let’s face it, the ingredients are important!I found out about jack n Jill online in a Facebook group. Everyone in the thread raved about this toothpaste after the many recommendations, I ordered and will continue to order it.It gets the job done, my kids loves the taste, and I trust it. Most importantly, her teeth are clean, sparkling and cavity free!

I love that these are organic and fluoride free. My daughter loves the flavors, so that's a bonus! I've seen some reviews about how expensive they are for such a small amount and yes, they are definitely expensive, but mine last for a pretty decent amount of time. Adults are supposed to use a small pea-sized amount to brush their teeth...kids need less than half of that amount. I guess if you, or your child, is putting huge globs of toothpaste on their toothbrush, then yeah, the small tubes are NOT going to last very long! ;)

I didn’t pay attention to the size of this toothpaste. I just assumed it would be comparable to the size of store bought toothpaste like Hello brand. Boy oh boy was I in for a shocker. On the bright side my daughter taste-tested them and liked them. She ran to brush her teeth. A clean toothpaste is important. I just hate that clean products are so outrageously expensive.

Love this toothpaste. I've tried (and I'm not exaggerating) over 15 different brands and flavors of toothpaste and this brand is the only one my picky 4 year old will use. She loves every flavor. Very well worth the price to get my daughter to enjoy brushing her teeth.

This tooth paste is great! It is fluoride free. Great for children who haven't yet learned to spit our toothpaste. Fluoride is toxic to consume and not healthy for our bodies to consume. It is also clear and I feel good about giving it to my children. Love this brand, have bought several times in a variety of flavors.

Our Toddler loves this toothpaste, and so do we! We are staying away from fluoride in sources other than water due to the neurotoxicity of fluoride. I tried a different brand, which was bubblegum flavored and she refused to use the stuff!! Needless to say, we ordered this on Prime so get her back using toothpaste. She didn't have any cavities when at the dentist, so we assume this stuff is working!