Marketing Automation Unleashed: The Strategic Path for B2B Growth Paperback – January 14, 2020

Okay, this may be my 1st Amazon review so here goes. As a business owner, we all buy a lot of different tools and solutions and find things only marginally change and so we're off to the next tool. An alternative idea (and far cheaper in time & money) is to actually try to use & improve the tools you have.Casey's book is an easy read in a narrative style but he shares real world examples and ideas that you can actually use. And, they're likely already in the solution you own but you're not using them. We're a Pardot shop but I'm sure it would work with Marketo & HubSpot as well - how about personalization & dynamic content? How about actually tracking where the lead came from (hint - it wasn't your webinar... how did they find the webinar?).So, 5 stars & 2 thumbs up. I bought it, I read it, I'm beginning to implement some ideas and I bought a copy for a colleague (it's in the mail!).

Practical and clear. Excellent explanation of key concepts covering the overlap of strategy, process, and technology. Have consumed a lot on this topic in my career, and this is one of the best. Now part of my “go-to” professional library.

Still reading - but great read and easy read thus far. I would recommend to any aspiring marketers to read this book.

Very informative book with timeless marketing tactics that will help you succeed as a modern marketer.Reads well too, pick a long flight, car ride, or lazy afternoon to work though most of the book.Keep a notepad nearby though for those knowledge nuggets inside.

If you're a marketer interested in revenue-generating marketing strategy, you'll appreciate the clearly delivered messages in this book. If you're a Salesforce and Pardot user, it's invaluable.

If you’re looking for a marketing automation playbook, this is IT! The author nailed it by providing actionable content not just high level theory which is half the problem with marketing books on the market today. I highly recommend this book for beginner, intermediate AND seasoned marketers.

Es un buen libro para alguien que tenga una buena fundamentación, no creo que tanto para un principiante. Le doy 4 estrellas porque al final es un libro útil pero muy enfocado en vender la agencia, el podcast y a pardot. No lo culpo, es parte del secreto, pero a ratos, toda esa sensación de que tan objetivo es lo que dice.

Marketing automation has been on the front lines long enough now that almost everyone uses some form of it. The problem is the fear and frustration that lives behind learning to use it effectively.In an articulate and fun way, Casey spells his depth of knowledge and experience out for the reader. His deliberate steps and techniques make everything simply managable.This is a must read for every for marketers, salespeople, and business owners.