






🎯 Bulls Eye Precision: Prime smarter, paint bolder, finish faster!
Zinsser Bulls Eye 1-2-3 is a premium water-based primer designed for interior and exterior use on a wide range of surfaces. It dries quickly—touch dry in 30 minutes and ready to recoat in 1 hour—while blocking stains and odors effectively. Its gray tint enhances coverage of vivid topcoats, reducing the number of paint layers needed. Rust resistant and requiring no sanding, it’s the go-to primer for professionals and DIYers aiming for flawless, durable finishes.














| Brand | Zinsser |
| Color | Gray |
| Finish Type | Gloss |
| Item Volume | 1 Quarts |
| Size | Quart (Pack of 1) |
| Special Feature | Rust Resistant |
S**N
Works great
This primer is awesome! My radiators in my home were a faded Pepto bismol pink....I tried to paint them with white interior paint, but the pink bled through and looked awful. I ordered this and it covered the pink! Now I can finish them with the white . It didn't smell bad either, I was worried about that because I have emphysema. It dried quickly, as well. I definitely recommend it, well worth the price!
R**E
⭐️⭐️⭐️⭐️⭐️ Good Quality and Great Value!!
This primer worked well for a burgundy red wall i had. It didnt have an overwhelming smell, it dried quickly, and it didnt get a skin from being exposed after a long period of time. It didnt seem to go on very even, but thats what i expected from a primer. I got 2 coats in, and still have some left over, so its a great value for the quality and price.
B**.
Easy, smooth, and good price
Amazing product! Best price is on Amazon and have bought multiple times, goes on smooth and works amazing
S**Z
Quality product. Subpar coverage.
Expensive, but good product. I didn't get anywhere near the coverage I hoped, which was below what the can said I should get.
J**J
One of best primers available
I work in construction, this is one of the most reliable primers you can buy! Definitely recommend if you need a consistent finish, are trying to cover stains, or want a quick drying product. Pro tip: for a perfect finish, lightly sand the primer with a high grit prior to painting. Goal is just to knock down any ridges or roller texture
M**A
Primer That Understood the Assignment
This stuff works. Covered everything evenly and made painting way easier. No weird smells, no issues, just did exactly what primer is supposed to do. Would absolutely buy again for future projects.
J**A
Great primer — a little goes a long way!
This primer works really well and is easy to apply. A little goes a long way! I was a little hesitant at first because the first coat looked super streaky, but once I applied paint over it, it turned out perfect. Definitely a great base for a smooth finish.
D**R
Superior
Love this primer. I used it on my deck posts before repainting. I’m super close to water and I’m aware of moisture damage to wood. The consistency is perfect. I didn’t use right away and I only shook the can before I opened and there was no need to stir. I was also surprised to see I didn’t need a second coat. Easy to clean.
Trustpilot
3 weeks ago
2 weeks ago