AmeriColorWarm Brown, 0.75 Ounce Bottle, Soft Gel Paste Food Color

Great pigment and worked perfectly for what I needed

Had great success with this brand of color. Mixes uniformly and well to get just the right hue for your project.

Have not used this color yet but the other colors were good and as described. I am curious to see how it will last in-between use, as I do not make cakes professionally, but just on occasional basis.

Great color and doesn't have a gross after taste to it!

Great color

Loved the product

SUCH A BEAUTIFUL COLOR!!!

I bought this brand because of all of the glowing reviews here, and I'm not happy about that decision. I wanted a light brown (not dark, like chocolate) frosting for my son's birthday cake. I didn't want to make it chocolate, and, as I said, I didn't want it very dark anyway. So, I bought the Warm Brown.I did a test run of his cake today. I made my frosting and added in a couple of drops of the paste. It was basically pink. Well, brownish-pink, but way too pink. I thought that maybe I needed more to get closer to the color on the sticker that is on the cap. So, I added some more. Still too pink. So I added still more. By the time I had finished, it was slightly more brown, but still had way too much of a pink undertone for what I was looking for. And it really wasn't close to the colored sticker on the bottle.I'm pretty disappointed. Perhaps it is just this brown color that is the problem and that the others are great. But, the Wilton colors I have so far have met my expectations much better than this. I am glad that I did a trial run on the birthday cake. I think that I will have to go for chocolate frosting after all, using cocoa to get the color I want.