---
product_id: 1700528
title: "The SharpBrains Guide to Brain Fitness: How to Optimize Brain Health and Performance at Any Age"
price: "€ 51.58"
currency: EUR
in_stock: true
reviews_count: 13
url: https://www.desertcart.nl/products/1700528-the-sharpbrains-guide-to-brain-fitness-how-to-optimize-brain
store_origin: NL
region: Netherlands
---

# The SharpBrains Guide to Brain Fitness: How to Optimize Brain Health and Performance at Any Age

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- **What is this?** The SharpBrains Guide to Brain Fitness: How to Optimize Brain Health and Performance at Any Age
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## Description

"Using charts, drawings, and up-to-date scientific studies, they present the case that any brain, at any age, can change for the better...The authors suggest myriad activities to help the process along...(This is) A stimulating, challenging resource, full of solid information and practical tips for improving brain health." -Kirkus Reviews Modern life places extraordinary demands on our brains. Not only do we live longer than ever before, but we must constantly adapt to complex and rapidly evolving personal and professional realities. Yet, we often ignore our most precious resource to do so: our brain. The SharpBrains Guide to Brain Fitness cuts through the clutter of misconceptions, superficial and conflicting media coverage, and aggressive marketing claims, to help readers discover what really works, and what doesn’t, to improve brain health and performance at any age, to delay or prevent cognitive decline, and become smarter consumers of both media coverage and scientific research in the process. With useful, pragmatic and personalized tips and suggestions that are easy to implement, the SharpBrains Guide offers a groundbreaking new approach for self-assessing current brain fitness needs and identifying the most relevant and evidence-based methods to preserve and enhance brain function throughout life. Whether your goal is to become more resilient, enhance memory, ward off Alzheimer’s disease, or simply improve mental focus to perform better at work, this how-to guide shows you exactly how to “use it or lose it.” This new and much-expanded edition of the guide AARP named a Best Book on Brain Fitness combines a user-friendly tutorial on how the brain works with advice on how to choose and integrate lifestyle changes and research-based brain training. Featuring an independent analysis of hundreds of scientific studies published in the last 10 years, the book also includes in-depth interviews with 20 leading scientists who often challenge conventional wisdom and prevailing brain health thinking and care. A thought-provoking, practical and captivating read, the SharpBrains Guide makes the fascinating and complex subject of brain function and neuroplasticity easy to digest with its common sense approach. It’s time to rethink, and to truly apply, “use it or lose it.” PRAISE FOR THE BOOK " One of those books you cannot ignore. Insightful, to the point, actionable. A book for leaders, innovators, thought provokers and everyone who wants to act and live smarter and healthier, based on latest neuroscience." —Dr. Tobias Kiefer, Director Global Learning & Development, Booz & Company " A great start for making sense new brain science and for taking active steps towards smart health , at the individual level, and Smart Health, at the societal level." —Misha Pavel, PhD, Program Director for the National Science Foundation’s Smart Health and Wellbeing Program " This is the book you need to begin to think differently about your brain and actively embrace the exciting and promising reality that your brain’s health is the cause of the century." —Sandra Bond Chapman, PhD, Founder and Chief Director, UT-Dallas' Center for BrainHealth “ An essential reference on the field of brain fitness, neuroplasticity and cognitive health” —Walter Jessen, PhD, founder and editor, Highlight Health “ A much-needed resource to help us better understand our brains and minds and how to nourish them through life.“ —Susan E. Hoffman, Director, Osher Lifelong Learning Institute at UC Berkeley

Review: Empowering, interesting & refreshing - a no nonsense approach to brain health. - With the growing occurrence of degenerative brain conditions in modern society, such as Alzheimer’s and dementia, comes an increased awareness and interest from people of all ages, in the preventative tools available to help slow the ageing process and improve general brain health and cognitive function. This book takes a no nonsense approach to the topic, offering a truly refreshing outlook on brain health and empowering readers with both the skills and knowledge needed to assess and improve their own brain performance. I have to admit I laughed when I first read the statement, "Brain fitness...much more than crossword puzzles and blueberries", but in actual fact it isn't a laughing matter. It is this very statement, I believe, that best highlights the feeling so many of us have about the meaning of brain health and fitness - confusion. All too often this confusion is caused by media entities trying to benefit from a selling headline, but this text casts out the would be profiteers and looks in-depth at the scientific research and studies - studies that have uncovered many interesting aspects about how the brain functions and the importance that neuroplasticity has throughout life. It also highlights the complementary nature of both physical and mental exercise in stimulating, understanding and improving cognitive performance; and then presents this information in an easy-to-understand manner for audiences of all ages and levels to enjoy, learn and adapt from themselves. The topics covered are divided into nine easy-to-follow chapters (listed below), with the content of each growing on knowledge obtained in the previous. 1. Start with the brain in mind 2. Be a coach, not a patient 3. Mens sana in corpore sano (A healthy mind in a healthy body) 4. You are what you eat and drink (to a point) 5. Oh, the places you'll go (Structural benefits of mental change) 6. Oh, the people you'll meet (Benefits of social engagement) 7. Manage stress, build resilience 8. Cross-train your brain; and finally, 9. How to be your own brain fitness coach Personally, coming from a family that recently discovered the effects of Alzheimer's first hand, I jumped at the chance to read The SharpBrains Guide. Like so many other individuals and families in similar situations, I was hungry for knowledge, and I wanted more than the surface 'facts' the ongoing media coverage was providing me - I wanted facts and research studies that I could understand and put to use in my everyday life. One of the simplest learnings I have taken away from reading this text is the definition of neuroplasticity - which the guide defines as "rewiring the brain through experience". I have a lot of experience, both positive and negative with this subject, but I plan to draw upon my own experiences, focusing on improving and better understanding my own neuroplasticity, so that I may help others around me to also improve their cognitive understanding and brain fitness. Without a doubt in my mind, I find this guide to be one of the clearest and most relatable texts I have read to date on the emerging, and constantly evolving subject of neuroplasticity; and taking a 'use it or lose it' approach, it drives home the ultimate message to all readers, even if you only choose to read snippets - that "brain fitness matters for life, and throughout life". I would recommend this book to my family, friends and colleagues 100%.
Review: Brain Fitness Turned on its....Head - My mother died from complications of dementia. So did my best friend's dad. I have a dear friend with a (mild) TBI and I thought this was something we had to accept as part of life as we age or if you have head trauma- unlucky you. The book helped me understand that it doesn't have to be that way. There are things we can do every day to improve out memories and keep dementia at bay, and improve brain function even after an injury. I was happy to discover I was already doing some of the "right things": Moderate alcohol consumption, (yay! Red Wine!) a, a regular aerobic exercise at least a few days a week, a consistant sleep schedule. The book was laid out in such a way that you could skip around if there was a particular topic that you want to focus on or readable cover to cover. I confess, I skimmed over some of the interviews. Phew- no need to waste my money on supplements that have no benefit. I love yoga and my practice has fallen away in the last few years, so this has been another incentive to pick it back up- yoga is a meditative practice and that helps to boost memory and cognition. Other sggestions from the authors: I work at home so I could use more face- to face social interaction. My work requires analysis and is challenging and full of variety so that is another advantage. The breakdown of what is helpful and what isn't helped me feel like at least I have some control rather than trying to keep up with the latest headline touting this or that latest finding or "cure". I may still have issues with dementia later in life, just hoping that if I do as many of the right things as possible I can postpone/minimize the effects for as long as possible. Overall I enjoyed and recommend it.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #1,313,899 in Books ( See Top 100 in Books ) #374 in Preventive Medicine (Books) #1,039 in Neuroscience (Books) |
| Customer Reviews | 4.3 out of 5 stars 233 Reviews |

## Images

![The SharpBrains Guide to Brain Fitness: How to Optimize Brain Health and Performance at Any Age - Image 1](https://m.media-amazon.com/images/I/61eTcDuIEtL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Empowering, interesting & refreshing - a no nonsense approach to brain health.
*by M***R on December 1, 2013*

With the growing occurrence of degenerative brain conditions in modern society, such as Alzheimer’s and dementia, comes an increased awareness and interest from people of all ages, in the preventative tools available to help slow the ageing process and improve general brain health and cognitive function. This book takes a no nonsense approach to the topic, offering a truly refreshing outlook on brain health and empowering readers with both the skills and knowledge needed to assess and improve their own brain performance. I have to admit I laughed when I first read the statement, "Brain fitness...much more than crossword puzzles and blueberries", but in actual fact it isn't a laughing matter. It is this very statement, I believe, that best highlights the feeling so many of us have about the meaning of brain health and fitness - confusion. All too often this confusion is caused by media entities trying to benefit from a selling headline, but this text casts out the would be profiteers and looks in-depth at the scientific research and studies - studies that have uncovered many interesting aspects about how the brain functions and the importance that neuroplasticity has throughout life. It also highlights the complementary nature of both physical and mental exercise in stimulating, understanding and improving cognitive performance; and then presents this information in an easy-to-understand manner for audiences of all ages and levels to enjoy, learn and adapt from themselves. The topics covered are divided into nine easy-to-follow chapters (listed below), with the content of each growing on knowledge obtained in the previous. 1. Start with the brain in mind 2. Be a coach, not a patient 3. Mens sana in corpore sano (A healthy mind in a healthy body) 4. You are what you eat and drink (to a point) 5. Oh, the places you'll go (Structural benefits of mental change) 6. Oh, the people you'll meet (Benefits of social engagement) 7. Manage stress, build resilience 8. Cross-train your brain; and finally, 9. How to be your own brain fitness coach Personally, coming from a family that recently discovered the effects of Alzheimer's first hand, I jumped at the chance to read The SharpBrains Guide. Like so many other individuals and families in similar situations, I was hungry for knowledge, and I wanted more than the surface 'facts' the ongoing media coverage was providing me - I wanted facts and research studies that I could understand and put to use in my everyday life. One of the simplest learnings I have taken away from reading this text is the definition of neuroplasticity - which the guide defines as "rewiring the brain through experience". I have a lot of experience, both positive and negative with this subject, but I plan to draw upon my own experiences, focusing on improving and better understanding my own neuroplasticity, so that I may help others around me to also improve their cognitive understanding and brain fitness. Without a doubt in my mind, I find this guide to be one of the clearest and most relatable texts I have read to date on the emerging, and constantly evolving subject of neuroplasticity; and taking a 'use it or lose it' approach, it drives home the ultimate message to all readers, even if you only choose to read snippets - that "brain fitness matters for life, and throughout life". I would recommend this book to my family, friends and colleagues 100%.

### ⭐⭐⭐⭐ Brain Fitness Turned on its....Head
*by J***N on June 4, 2013*

My mother died from complications of dementia. So did my best friend's dad. I have a dear friend with a (mild) TBI and I thought this was something we had to accept as part of life as we age or if you have head trauma- unlucky you. The book helped me understand that it doesn't have to be that way. There are things we can do every day to improve out memories and keep dementia at bay, and improve brain function even after an injury. I was happy to discover I was already doing some of the "right things": Moderate alcohol consumption, (yay! Red Wine!) a, a regular aerobic exercise at least a few days a week, a consistant sleep schedule. The book was laid out in such a way that you could skip around if there was a particular topic that you want to focus on or readable cover to cover. I confess, I skimmed over some of the interviews. Phew- no need to waste my money on supplements that have no benefit. I love yoga and my practice has fallen away in the last few years, so this has been another incentive to pick it back up- yoga is a meditative practice and that helps to boost memory and cognition. Other sggestions from the authors: I work at home so I could use more face- to face social interaction. My work requires analysis and is challenging and full of variety so that is another advantage. The breakdown of what is helpful and what isn't helped me feel like at least I have some control rather than trying to keep up with the latest headline touting this or that latest finding or "cure". I may still have issues with dementia later in life, just hoping that if I do as many of the right things as possible I can postpone/minimize the effects for as long as possible. Overall I enjoyed and recommend it.

### ⭐⭐⭐⭐⭐ Sharpen your Brain
*by A***Y on August 26, 2013*

If you're looking for a way to kick-start a more brain-healthy lifestyle, then turn off the TV and read this book. As someone who teaches a brain health course to older adults, I was somewhat skeptical of the new book, The SharpBrains Guide to Brain Fitness. There are so many books out there on this topic that I was wary of reading yet another book that would tread on the same ground. Nonetheless I purchased the book and am delighted that I did so. This is a wonderful book that would be useful to both professionals in the field as well as individuals with an interest in improving their own brain health. It is written at a level appropriate for people with no prior knowledge of brain function or brain fitness information, yet it also provides a comprehensive, up-to-date and thoughtful review of the most pertinent research on the topic. Given the depth of the information provided, this is a surprisingly easy read. Relative to other literature on this topic, I found the first chapter on brain function and anatomy to be one of the most lucid and helpful overviews I've seen yet. There is some built-in redundancy in the book (e.g. "chapter highlights" and interviews with contributors that follow each topic discussion) that serves as a helpful tool for integrating and recalling so much information. Much of the book provides an opportunity to look beyond the simplistic and somewhat misleading popular "headlines" to a much more thoughtful understanding of what the research actually does or does not show. There is an extensive reference section at the end for more scholarly readers who want to examine the original research. But for individuals who just wish to improve their own brain health, this book also provides a reliable road map on how to get started. I intend to revise our adult education curriculum on brain health using information from this book and will be encouraging all participants to read the book as well. Although I consider my own lifestyle to be fairly brain healthy, this book has inspired me to make some changes to my brain fitness program--for example, in an effort to add "novelty, variety, and challenge" to my mental stimulation activities, I've set a goal of memorizing one poem per week (two weeks and two poems down thus far!). I might even try playing some of the video games for which this book shows there is some evidence of a positive cognitive effect, which would certainly add novelty to my current routine. Regardless of where you are in your own path toward brain fitness, The SharpBrains Guide to Brain Fitness will serve as an excellent resource.

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*Store origin: NL*
*Last updated: 2026-09-08*