---
product_id: 160031588
title: "The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)"
price: "€ 54.70"
currency: EUR
in_stock: true
reviews_count: 4
url: https://www.desertcart.nl/products/160031588-the-media-handbook-a-complete-guide-to-advertising-media-selection
store_origin: NL
region: Netherlands
---

# The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)

**Price:** € 54.70
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
- **How much does it cost?** € 54.70 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nl](https://www.desertcart.nl/products/160031588-the-media-handbook-a-complete-guide-to-advertising-media-selection)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

desertcart.com: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series): 9781138352643: Katz, Helen: Books

Review: Complete book - This worked perfectly for my class which needed this book... I got the paperback format.
Review: Worth the read - Book does a real good job of explaining general marketing principals. Not super detailed but with a read for intro.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #965,445 in Books ( See Top 100 in Books ) #883 in Advertising (Books) #1,298 in Communication Reference (Books) #3,020 in Communication & Media Studies |
| Customer Reviews | 4.5 4.5 out of 5 stars (38) |
| Dimensions  | 6 x 0.59 x 9 inches |
| Edition  | 7th |
| ISBN-10  | 1138352640 |
| ISBN-13  | 978-1138352643 |
| Item Weight  | 13.1 ounces |
| Language  | English |
| Print length  | 258 pages |
| Publication date  | May 21, 2019 |
| Publisher  | Routledge |

## Images

![The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series) - Image 1](https://m.media-amazon.com/images/I/41gfHkbWdpL.jpg)
![The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series) - Image 2](https://m.media-amazon.com/images/I/513WmWZjL4L.jpg)
![The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series) - Image 3](https://m.media-amazon.com/images/I/716+M5hhRyL.jpg)
![The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series) - Image 4](https://m.media-amazon.com/images/I/71q5Qk7GCDL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Complete book
*by M***O on March 8, 2022*

This worked perfectly for my class which needed this book... I got the paperback format.

### ⭐⭐⭐⭐ Worth the read
*by S***N on May 14, 2022*

Book does a real good job of explaining general marketing principals. Not super detailed but with a read for intro.

### ⭐⭐⭐ Review
*by L***E on April 5, 2020*

Not a bad book. Told my daughter needed it for her uni course. Very pricey for a small book. She is happy with it.

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*Product available on Desertcart Netherlands*
*Store origin: NL*
*Last updated: 2026-01-29*