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desertcart.com: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series): 9781138352643: Katz, Helen: Books Review: Complete book - This worked perfectly for my class which needed this book... I got the paperback format. Review: Worth the read - Book does a real good job of explaining general marketing principals. Not super detailed but with a read for intro.
| Best Sellers Rank | #965,445 in Books ( See Top 100 in Books ) #883 in Advertising (Books) #1,298 in Communication Reference (Books) #3,020 in Communication & Media Studies |
| Customer Reviews | 4.5 4.5 out of 5 stars (38) |
| Dimensions | 6 x 0.59 x 9 inches |
| Edition | 7th |
| ISBN-10 | 1138352640 |
| ISBN-13 | 978-1138352643 |
| Item Weight | 13.1 ounces |
| Language | English |
| Print length | 258 pages |
| Publication date | May 21, 2019 |
| Publisher | Routledge |
M**O
Complete book
This worked perfectly for my class which needed this book... I got the paperback format.
S**N
Worth the read
Book does a real good job of explaining general marketing principals. Not super detailed but with a read for intro.
L**E
Not a bad book. Told my daughter needed it for her uni course. Very pricey for a small book. She is happy with it.
R**D
Arrive en bonne etat
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