UX Strategy: How to Devise Innovative Digital Products that People Want

As a long time product manager in both startups and big corporate companies I can truly say that UX strategy is one of my favorite UX books. It highlights the most important tactics and practices in an overwhelmingly congested domain of UX, business, and product design strategies.The book is very well written with a straight to the point writing style and a wide variety of examples that helps readers see how the UX concepts are implemented in real life. I appreciated the chapters’ opening stories and their lesson learned paragraphs that served as a great introduction to every topic.The true added value of this UX strategy book is that you can equally learn from it whether you are looking to learning the overall concepts of UX, product and business strategy or if you’re looking for a step by step manual for implementing a UX strategy project effectively.Conclusion: Must read for all product, business, and UX professionals out there.

Levy's book is absolutely an essential read for anyone involved in the UX field. Whether you are just starting out a career in UX or well along in a UX career but looking to refresh your knowledge or looking for more strategy-focused UX readings, I highly recommend this book. It's written in a conversational tone which makes it fun and easy to read, but still packs in a ton of useful information. Even if you're not in UX but work in a related field like marketing or graphic design, there are some great takeaways in this book.

Terms can be slippery in the digital design world; when I bought this book, I thought it would be focused on how to plan new features and create product roadmaps. It does talk about those, but it mainly covers what you need to do *before* designing... is there a market for your product? Who are the users? What do they need? How can you quickly prototype your ideas and get them in front of users?This book contains powerful, well-known methods for building great products in a readable format. At it's core, this is a book about *Product* Strategy. I think the ideas here could apply to nearly any kind of product / service you want to build.

I read this book to understand various facets of UX and not just the design parts. I went into reading this book with the assumption that UX is all about interface, interaction and users when this book explains so much more to UX - the nuances, the intricacies, the lean approach to solving potential customer problems.I recommend this book to people especially who're new to UX and want a top-down funnel approach to designing and creating a new product not through conventional, traditional methods but through a lean, fail-first-learn-fast approach. I especially liked the whole "get out of your building, talk to customers before an MVP and not after" constant-learning approach to UX.I enjoyed reading this book and would suggest anyone interested in lean entrepreneurship and creating lean startups to have a good read with this book.

I highly recommend this book to anyone involved with UX strategy, whether you are the strategist or simply working in a field that requires UX strategy.I've been searching for a book that clearly outlines the process from start to finish for validating a business idea, and this book does exactly that. It explains how to take an idea from concept to either kill, pivot, or execution, which makes for an easy-to-follow approach to UX strategy.The first time through the book, I highlighted and bookmarked pages; the second time through I will use it as a guide with my next client; and each time thereafter I will use it as a reference. This book will never see Goodwill; it will be a definite go-to in my library.What I particularly liked about this book is that is truly all anyone needs to get started. Jaime does an excellent job explaining her process, which she's used for over 20 years, which therein lies a lot of value. Where else can you find such a treasure trove of helpful information? Without this book, I would be spending a lot more time troubleshooting the process. Why reinvent the wheel when this book is available to you?

If you have read the Lean Startup by Eric, and you love it, UX Strategy is a must read one for you too.This book basically takes you step by step from a problem hypothesis to a business model. I enjoy reading the book, as it's well written with less jargon and more content. I'm an engineer (PhD, yay!) and not a designer, but yet the book was easy to understand for me.The best strategy to read this book is to pick up a hypothesis, if you don't already have one, and evolve it to a business plan step by step by this book.This book literally is a walk-through for the Lean Startup!

This is an interesting book that, in my opinion, combines UX Design with marketing.The UX strategy is positioned as a separate domain or higher part of UX but the main idea is that as an UX Designer you need to understand the business and do your research.To summarize the book: as an UX Designer you have to have in mind both the business and the end user.

I own several UX books and I have to say this is my favorite out of all of them. So many great insights and real-world examples. I use it as my go-to reference and roadmap during every project I take on. Only giving it 4 stars because I think it could have used more proofreading and minor editing before its release.

Ótimo conteúdo, didático e de fácil percepção.

I was expecting atleast minimum paper quality. The book I received looks like a photocopy

Uno de los aspectos más valiosos de este libro es su aportación narrativa a partir de las experiencias de otros líderes en UX.Tenía conocimiento previo de estratégia de negocios tanto los puntos de vista más populares como los Michael Porter a otros mucho más académicos como el de otro excelente libro de Jay B. Barney. A pesar de esto siempre me quedaba muchas dudas en cuanto a la contextualización y criterio para ejecución de la estrategia.Este libro me ayudo completar las relaciones entre la estratégia de negocios y el cliente en los entornos digitales.Ampliamente recomendado.

I’ve been reading a lot of books about strategy, UX and design thinking and so many of them were very redundant, didn’t go deep enough into the topic or simply couldn’t add any additional value. This book however does a great job of going into detail and explaining all the steps necessary to building a great UX for a service or product. It’s very tangible and fun to read. I’ll even read it twice because it’s so good :)

El contenido es bueno pero el libro está muy mal impreso, los títulos se ven borrosos.Es una pena que tenga tan mala calidad