- Men Pure-Formance Grooming Hair Cream | Medium Hold | Conditions, Controls, Adds Moisture and Shine, | 94% Naturally Derived, 4.2 Fl Oz

We’ve been using this product for a year know. Easy styling, smells good and safe for the hair!

Great product and received quickly.

Love it! Medium to light hold, smells great and is good for scalp.

This product is great for men’s hair especially if curly. Product smell good not like perfume. Would of given 5 stars if the bottle was a little bigger!

Good hold but not too stiff. Easy to apply and great smell. Price has gone up on this product but it doesn’t take a large amount.

Great product, been buying ever since it was sold for $17. Now at $35 dollars it's clear they are price gouging their customers. This long-time customer is done with Aveda. Shame, you will be missed.

In my quest for a high quality, medium hold product which is also water soluble, I was introduced to this by my stylist, and I haven't used another product since. As I said, it is water soluble, which means you can "reset" it with damp hands on those in-between-wash days. Sometimes, I think it even looks better on the second day. Washes out cleanly, and it has a firm enough hold to keep my wavy locks in check without feeling heavy, oily, crunchy, or sticky.

This is great for a man’s dry scalp.