IT Cosmetics Mini CC+ Cream with SPF 50+ Full Coverage Natural Foundation | Color Correcting Foundation + Concealer - Anti-aging Hydrating Serum, Hyaluronic Acid + Niacinamide, Perfect for Mature Skin

I saw this product on an infomercial but decided to see what Amazon reviewers had to say about it. I am so surprised by any negative review. I'm a 58 year old woman of Italian heritage. I definitely have that ever-so-slight olive tint to my skin. Despite the spotty reviews I decided to try it anyway. SO glad I did! Now mind you, my daughter works for Sephora - so I have plenty to compare it to. Also I read a Wall Street Journal article with the title "What Make-up Is Best For A Woman Over 40" or something like that. The answer - VERY LITTLE. Stay out of the sun, use very good moisturizers, and wear as little make-up as possible. So almost 20 years ago I began my search for a "no make-up" make-up. At the time Erno Lazslo was the only company I could find that had something like what I wanted with their "Tinted Treatment." These days the new thing is the "BB tinted creams." I still use a tiny bottle of Laszlo around my very darkened eye area as well as Laura Mercier's Foundation Primer/Radiance sometimes. I haven't used a base foundation in decades - it just makes me look older. The problem was while these products helped moderately with a moisturizing way to cover the darkness around my eyes, they aren't good to cover anything else on my face as they are too sheer and translucent. That's why I decided I wanted to try It Cosmetics full coverage cream Travel Size in Light." Or as the title says here, "It Cosmetics Your Skin But BetterTM CC Cream". 1) You truly need just a teeny, tiny, tiny bit. And this is from the woman who buys the DEALER size on anything - like Erno Lazslo products that I get on Amazon or Ebay. I am totally resistant to using anything in a tiny quantity. This product TOTALLY covers, and it is SO moisturizing! I have extremely dry skin but you wouldn't know it because I use good hydrating creams and drink gallons of water. 2) I have a lot of problems with sensitivity around my eyes. This product is perfect around the eyes, no issues. 3) In applying it I got some to far under my eye. But because I had a red spot near my nose I just blended it in and tapped a spec more on it and BAM spot gone. Then came the real test. On the left side of my forehead I have a sun spot that looks like a birth mark. Yeah - in my youth I was the one in my northern New York back yard in April using aluminum foil on a double record album cover (children ask your grandparents about what I'm talking about...lol). I put a bit on that spot and after tap, tap, tapping it vanished. But without that caky, thick too-much-foundation look. 3) Considering that I use both the "Your Skin But Better" & the Bye Bye Under Eye---It is true about not going into your creases and wrinkles. The problem with concealers around the eye that I use is due to the creams and then moisturizing concealers - in about ten minutes I have these light lines everywhere. Not to mention mascara smudge. True to what they say on T.V. minimal lines happen and depending on the type of day I'm having often no lines whatsoever. It just fades or maybe absorbs into my skin and about mid-day I need to reapply but only a touch up is necessary if used in conjunction with "It Bye Bye Under Eye." Here's my tip about the under-eye-black smudgies -- with the "It" products, it totally depends on the mascara you're using. Example - when I use a regular Max Factor concealer I could use ten different types of under eye concealers and no matter what I've used - I'd still have the mid-day smudgies. I admit I use expensive mascaras - (my daughter brings me many gifts from Sephora 😉) but not one of them smudged at all with the "It" products. I also use Revlon & L'Oreal mascara as well - haven't with "It" yet but my point is -- I think the complaint about the smudging has more to do with the mascara than this product. 4) Here's another huge deal (for me). End of day, my eyes weren't dried out like the Sahara Desert. It actually not only acts like a sheer light make-up that actually covers, but it feels like I've applied eye cream to my eyes and skin all day long! I LOVE this product and for me it lives up to all the hype. You only need to use such a small bit of it that using the travel size should last you a long time and then it won't seem so horribly expensive. Here's the way I look at it - spend a little on your face --- I'd rather that and cut costs elsewhere. I can live without Starbucks. My face comes first!

This brand has come a long way. It used to be too yellow. But they finally have the right shade for me. I have cool undertones, brown eyes, natural red hair & the the fair porcelain is just right. I’m in my 50’s. My skin is pretty good but I have some smile lines. This evens out my complexion with the right amount of coverage. I’m hooked. The illuminating one is too yellow. But the CC cream is perfect

This provides a beautiful finish and coverage with excellent SPF in a convenient travel size. The shade I use has no chemical sunscreen (note that some of the darker shades do), which is perfect for me. I've tried similar products with chemical sunscreen, and they irritate my eyes.

I'm so frustrated with this product, but I love it at the same time. None of the colors match up with the models in the photo... It has always ended up being far more pale and pulls light pink than advertised, and I'm already quite pale! To be fair, my skintone is a bit unique... A very pale yellowy olive, yet with some pink overtones is the best I can describe it. Over the year, I've bought several different colors in the smaller size to try and find a match. None of them match me right, so it's become an art project of mixing different colors for my eye area, mid-face, jawline and I purchased a darker color for contouring. Shade #11 is the closest to my skintone (as it's the only one that has yellow in it and not pink), but it's a bit too dark. I wish the same tone could be in 2-3 shades lighter. All of this in the name of finding the perfect foundation that doubles as an spf because a simple tinted spf isn't enough, but I think it's worth it. As far as the product goes, it blends out nicely with a brush vs. a sponge since it's a bit of a heavy texture due to the zinc oxide/mineral sunscreen. I recommend Real Techniques kabuki brush, or something similar and some smaller brushes for the eye area. Luckily, you don't need a lot of product for good coverage, so even though it's pricey, a little bit goes a long way, depending on how much coverage you are looking for. Overall, it's a great product.

Absolutely LOVE this product! 😍 I love that it comes in so many different shades, making it easy to find the perfect match. It’s not oily, provides long-lasting coverage, and still looks so natural on the skin. Definitely a new favorite and it has SPF.

It cosmetics are some of my favorite products. This cc cream is great coverage and hydrating. Love that is already has spf in it. Light weight, doesn’t set in lines, no cakey look. Applies easily, a little goes a long way. Great value.

Great coverage. Easy to apply. Very creamy. The only reason I took away stars very heavy. A little goes a long way. I have Mature skin is way to heavy for my skin. Don't recommend for acne prone skin type. Great for use as a conceler. No fragrance

I just received this today and couldn’t wait to try it. I’ve seen the FB ads for some of the various foundations, and they’re all so tempting! However, if you actually search for reviews, you realize they’re spending a lot on advertising and their products are just average. That’s what led me to this product. No, it doesn’t magically make your skin look flawless and doesn’t make you look 20 years younger. I was a bit disappointed initially, because I didn’t see much of a difference between the naked side of my face and the side that I used it on. But after about an hour, I noticed that there was no redness on that side. I then used it specifically to even out the tone and to cover scars, blemishes and redness. That’s when I fell in love. I can’t tell that I have it on. It’s not greasy, shiny or powdery, and it looks very natural. I still have my wrinkles, but they’re not as noticeable with the even tones. I’m not a heavy makeup user and I hate the caking and collecting in my pores. This is absolutely perfect!!

Excelente producto ya que no sólo tiene factor 50, además tiene una buena cobertura para ser una cc creme, textura ligera perfecta para todos los días y el envío fue recibido puntualmente.

يجنن تغطينه رااااائعة

Omg! Amazing on skin

Très satisfaite

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