The 3G Way: An introduction to the management style of the trio who's taken over some of the most important icons of American capitalism.

The author provides an understandable overview of the core principals that are most responsible for the exceptional success of 3G Capital. He opens the hood on each principal in order to show where 3G got the initial idea from (many stemming from GE under Jack Welch, Goldman Sachs, Toyota and/or Sam Walton's autobiogrpahy), how they went about initiating it into their company's DNA and the tactics they use to continuously emphasize the principal throughout the course of each year. I feel that the author's prospective while writing his book was a great help in providing the reader with actionable takeaways that can be applied in their business, regardless of the industry and also aspects of ones personal life. You'll read deep into the following ideologies that are very present at 3G: -Dream-setting, goal-setting, task-orientation -Clarity on expectations and accountability -Benchmarking and copying the best practices of others -The importance of betting big on your best people -Meritocracy and the ability for great people to achieve wild success -Operational efficiency -What 3G looks for when evaluating a potential acquisition 3G is a phenomenal story of an unassuming small group of men based in Brazil who over decades have created one of the world's largest and most successful consumer brand conglomerates. Thanks for all of your hard work Francisco S. Homem de Mello (Author)

A quick read, good for those who don't have time to delve deep into many of the other books that have been produced by and about the 3G guys. I was able to finish this while flying for work--read half on the plane there and half on the way back. Some really good basic principles.

If you want a quick summary of the 3G way, this is a good read. Some analyses undertaken e.g. Porter's Five Forces, departed from purpose of book and did not add any meaningful insight into the discussion re management style.

“To have a big dream requires the same effort as having a small dream.” — Jorge Lemann Brazilian billionaire Jorge Lemann’s investment company, 3G Capital, has invested in or backed takeovers of Kraft, Heinz, Burger King, and Anheuser Busch. Now, Anheuser Busch InBev, which counts Lemann among its controlling shareholders, has sealed a deal to merge with SABMiller. The 3G Way: Dream People Culture by Francisco S. Homem de Mello The book lays out 3G’s history starting with Jorge Paulo Lemann and Garantia in 1972, and it’s metamorphosis into the 3G Capital of today. de Mello lays out the common thread of their philosophy: Developed markets, above average competitive advantages, potential for efficiency gains, high margins, and ‘idiot proof sectors’. de Mello notes 3G hasn’t done a single relevant deal in Brazil for over ten years. Part 1 covers ‘The People’ and 3G’s emphasis on a meritocracy. Other aspects are: informality, candor, and growth. Part 2 covers ‘The Dream’. For 3G, dreaming big is turned into long term goals achievable in three to five years. These goals broken down into yearly plans highlighting the goals and tasks of every employee from the CEO to the janitor. Part 3 covers ‘The Culture’. Beginning with the ownership mindset. The ownership mentality contributes to, and engenders a deep commitment to the company’s success. Accountability is the cornerstone. Everything throughout the company has an ‘owner’. Someone is clearly responsible for the outcomes of processes, decisions or projects. Part 4 covers Operations. Cost control and budgeting are paramount. Efficiency is a priority for the goals-based management system, which breaks the big dream down to individual employees goals and routines. de Mello includes AB InBev’s 10 Principles as well as Garantias 18 Principles, Goldman Sachs Business Principles and The Toyota Way’s 14 Principles. The book is 188 pages long and overall a worthwhile read for those interested in learning more about how 3G operates.

Nice summary and good hints to understand the management style of trio. Read the more comprehensive book Dream Big. This book is a short cut. Still I liked it a lot, thanks for the author to pick up the most relevant topics of trio's management style and writing a readable nice and learnable book. Plus thank you for him to give extra resources to read.

First chapters are gonna bore you a little bit but after that there are things gets better. There are a lot of interested hints for those managers who think about business and profits. Excellent to understand the a successful business in the long term

Long term principles are one of the main thought principles of the book, but with years in the rear view since this has been written it seems perhaps the 3G model had not performed as well as dreamed of. Of course this may turn around. Conglomeration of ideas which were taken from others may not make you a genius.

I loved the book. Some critical review points that it's too simple, but that is exactly what the author proposes himself to do at its start. I loved how concise and objective the book was, and how it amalgamated all the content that is sparsely available on the internet into a reference manual. As a shareholder of Anheuser Busch, I recommend it.