The 22 Immutable Laws of Marketing

This was a very meaty book. It’s an easy read but filled with lots of helpful information. I really appreciated that I didn’t have to search for the one nugget of gold buried in a bunch of fluff. It was all worthwhile and therefore very enjoyable to read. I even took notes so the lessons would not be forgotten.

The author has a great writing style as he delivers the information with pure value no fluff, making it easy and satisfying to read. The laws all make sense and complement each well with no contradictions.

The authors wanted this books main objectives to be straight forward. They wanted to clearly list the twenty-two laws that they have come up with to help people avoid making marketing mistakes in the first place. They wanted to open up peoples minds to these marketing laws by being straight forward to their audience and relating and using examples that everyday people know. The authors clearly label each step that is used in marketing with each chapter being each law. The chapters are clear and to the point, with examples and brands that most people know. Ries and Trout may straight forward list these “22 Immutable Laws of Marketing,” but in the entire book they don’t tell you how to apply these to your own business really. This makes me think that they are just trying to market their own book, and the brands that are talked about in it. To quote the book itself, “There us no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of customers or prospect. The perception is the reality. Everything else is an illusion (“Chapter 4”).” The authors may list all of the laws they believe cannot be ignored in marketing, like the laws of leadership, exclusivity, sacrifice, hype and resources to name a few. They then break down each section naming successful and unsuccessful brands and companies that have done each of these ‘laws’ that are unchangeable. They provide a range of topics and ideas to support their reasoning. The book is clearly written for people just starting out in marketing and it goes back to the basics. It is very easy and a fast read. The book may have been written in 1993, but it still has relevant knowledge that can sometimes be over looked by marketers who repeated do the same things. The authors took something that might normally only be broken down into what is known as the “Six P’s of Marketing” and broke Marketing down into twenty-two steps. Some may say this is not needed and drug out, but I think it gives a different outlook on the topic. A quote from the book might explain the either possible love or hate of this book, “When you try to be all things to all people, you inevitably wind up in trouble (“Chapter 12”).” This book, The 22 Immutable laws of Marketing, was a simple read. I enjoyed it and I can take away several things that I did not know before about marketing. The laws might not be ground breaking, but they can be simply overlooked at times.

This short book is a breath of fresh air and takes anyone interested in marketing their business or personal brand on a journey of common senseRequired reading for every solopreneur.

I'd read the book when it was best seller. I recently found it referenced in an interesting context and decided to read it again.The re-read made me feel like a business strategy time traveler.This 13-some-year-old book for “Marketing” was written when the Sales, Marketing and Biz Strategy organization was silo'd. The ‘22 Immutable Laws of Marketing’ is once again making its way through academics and biz leaders as common wisdom for the whole modern enterprise. It's a guide book that should be titled "Never Do This!" while hinting at the remarkable strategies that bring us today's top brands.‘The 22 Immutable Laws of Marketing’ is a quick read. The management and strategy job has evolved in interesting ways from this books timeframe. The day of the “Ad Man” fronting your enterprise’s value proposition to customers is over. The “Sale!” is made after a carefully engineered organizational effort. Marketing strategy is a discipline to be trained among everyone that answers an outside phone. Everyone now has a marketing role and here is not a bad place to start spreading the news.A hugely entertaining element is simply that the reader has been fast forwarded through corporate strategies tried, failed and successful. Lotus 1-2-3, VisiCalc, Amiga, Emery Air vs FedEx, Tandem, Wang ... all without smart phones or vast system networks ... strategy winners and losers make for a forensic business case ... if you've been around awhile, you won't believe the book was written just 15 years ago.

This tiny book was one of my favorite books in grad school. It had been a requirement for one of my classes, but I continued to use it for sources and such when I did papers. Mr. Ries and Trout do a great job providing 22 of the main marketing strategies. One of the 22 schemes was as follows: Remembering that you have to be first in most marketing schemes. This was probably my most cited book in graduate school. I would highly recommend this book.I am reviewing this product to assist other consumers in making informed choices in what they buy. I am providing my honest opinion for others. Honesty is stressed for reviewers. Both positive and negative reviews are encouraged. There is no compensation or repercussions that bias my opinion. If my review was helpful, please click the Helpful button.How I rate items:1 Star: (I hate it!!!): I would NOT recommend.2 Stars: (I don’t like it): But, the product has some slight redeeming quality.3 Stars: (It’s O.K.): Others may like it more than I do.4 Stars: (I like it): Good product, but it may have some minor issues.5 Stars: (I love it!!!): Perfect item and I will recommend it.

Dated, but still an interesting read.I found 20, the law of hype, interesting. Almost every hype that is mentioning as "never going to happen", have happened. It shows the power of engineering maturity. Some ideas are just ahead of their time.The book is an interesting snapshot in time. The repeated snide remarks about Donald Trump shows that the author never expected him to be president of the USA.There should be a 23rd law: "Things change".