Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services

This book is a very concise guidebook on product evangelism. The author was Apple Computer's chief evangelist, and I myself an Apple evangelist, really enjoyed the author's description of the product evangelism process, of which I was part as a customer.The authro uses some analogies, like "eat like a bird, poop like an elephant", which oozes unconventional thinking, however the topics he addresses are pretty standard. Rather than innovative thinking, I think this is a good way of repackaging thoughts into a coherent framework.It seems to try to speak to the actors of the internet revolution in their language, which in many ways alienates some of the other audiences. However, if we ignore this segmentation, it is a pretty nice, short guide.

The only regret I have about this book is that it is too good. That is, much of the content has been scooped by the writers who have come later, so if you have read many business books written within the last couple years parts of Guy's book will seem cliche. At the same time, many of Guy's insights are still unique and cannot be found anywhere else. Especially important are his explanations on why never to compromise and allow your product to be invented and marketed by a committee. This is very counter intuitive, but true, and it takes a lot of time for most people to grasp this concept. But that being said, it is the defining characteristic that separates revolutionaries from mere mortals.I'd recommend this book to anyone who has a world changing idea but still has doubts about whether or not it is workable or worth pursuing.

A pretty typical Guy Kawasaki book - humor, business insights, marketing focused, and generally very very top level. The basic rules for revolutionaries are to "Create llike a God" "Command Like a King" and "Work like a Slave". The biggest takeaway in the creating of products or services are to always churn or innovate and improve the product, defy conventional wisdom, listen to your market, and evangelize. A quick, light and engaging read.

thx

This book is required for an Innovation class I am taking, and it is full of useful nuggets and examples, but was published in 1999, so....it needs a serious update. Kawasaki's style is very informal, so you don't need to be studying this subject to get something out of it. I'm betting, though, there are similar books published more recently.

I just picked this up for our tech entrepreneurship library. It's an older read but still a great resource to inspire entrepreneurial thinking. Kawasaki always has great ideas and we often encourage our start-up companies to look for his presentation videos. As with most traditional incubators, we have multiple copies of his other books on the shelves. But here's a fun thing - follow him on Twitter. You'll always be surprised by what he's looking at or thinking about. The hallmark of a true entrepreneur!

I was surprised with the conservation of this book! I bought for such cheap price that I was expecting it to be barely 'readable', but it came almost new! You can't barely say that it has been used, the paperback cover is intact, no signs of folding or anything. The only thing that gives away the fact that it was used is some underlines and some small pen marks in the text, but really minor things that don't affect in nothing the reading.

I was in a big company for a long time and had little or no luck changing the culture. If I had been able to read this book back then, I might have gotten more done. Now, in retirement, I have an opportunity to start a revolution in a different context. The ideas in this book will make a difference.If you like this book, read Malcolm Gladwell's new book "Outliers". You might also get ideas from Rolf Smith's "7 Levels of Change".

Epic book. Read it twice in a row while on holiday. I'll be reading it again soon I'm sure.

It must be reassuring for Kawasaki that, as parity becomes commonplace in lots of service-oriented businesses, there's a revitalization of good, strong customer service to differentiate. Good customer service and a good product or service empowers consumers to evangelize ones product where they become the market cheerleaders money can't buy - a lot of titanic-sized companies should take note.I find that business books walk a fine line between self-help and educational, where the latter is desired. Kawasaki, for the most part, charters an educational, idea generating course, but can sometime get too Dr. Phil but nowhere near the self-help aisle. This book was written over a decade ago and is geared heavily towards the tech industry, some of the material is a bit outdated. The general message is not and it's worth the read.

L'es évangéliste d'Apple porte ses idées de pensée différente ... explique comment surprendre le marché en agissant avec audace et ingéniosité.Un livre qui motive, fait réfléchir et donne des ailes. Mais la réalité est plus molle !Que cela ne vous empêche pas d'y trouver quelques bonnes pistes !