---
product_id: 113411836
title: "The Advertising Concept Book"
price: "€ 81.58"
currency: EUR
in_stock: true
reviews_count: 6
url: https://www.desertcart.nl/products/113411836-the-advertising-concept-book
store_origin: NL
region: Netherlands
---

# The Advertising Concept Book

**Price:** € 81.58
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Advertising Concept Book
- **How much does it cost?** € 81.58 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nl](https://www.desertcart.nl/products/113411836-the-advertising-concept-book)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to ‘push’ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns – in the form of over 500 ‘roughs’ specially sketched by the author – also reinforce the book’s core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.

Review: Must read - Absolutely worth it
Review: Must-read for those in the advertising industry - Simple, straightforward, and hugely beneficial.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #216,789 in Books ( See Top 100 in Books ) #7,919 in Analysis & Strategy |
| Customer Reviews | 4.7 out of 5 stars 489 Reviews |

## Images

![The Advertising Concept Book - Image 1](https://m.media-amazon.com/images/I/91n5tPRrdzL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Must read
*by P***A on 4 November 2019*

Absolutely worth it

### ⭐⭐⭐⭐⭐ Must-read for those in the advertising industry
*by H***S on 10 October 2024*

Simple, straightforward, and hugely beneficial.

### ⭐⭐⭐⭐⭐ Must Read!!
*by K***N on 21 May 2018*

Must read for anyone looking to work as a Creative... or anyone really. Other copywriting books will tell you how to write copy for a quick sale but that's not going to get you a job at an Ad agency. 'Creative Advertising,' is one of the few books that teach how to come up with concepts that will get you The Big Idea, something that's worthy of a full-blown Ad Campaign, rather than just a one-shot Ad. I would recommend this book to anyone because it teaches you the art of brainstorming to solve a problem in a way that's never been done. Everyone should read this, whether you're trying to work in Advertising, write an awesome Tinder bio, or even break out of Prison, this book will teach you how find the solution.

## Frequently Bought Together

- Advertising Concept Book
- The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising
- Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising

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*Product available on Desertcart Netherlands*
*Store origin: NL*
*Last updated: 2026-05-30*