Wella Touch Har Color, 7/0 Medium Blonde/Natural, 2 Ounce

I’ve been using this product for years. It gets the job done. If you’re using it to cover grays, it works well but don’t expect it to last long. Grays are visible very quickly, in about 2 weeks. I expect that from a demo permanent color so no love lost there.I purchased this on amazon for the first time about 2 months ago and went to reorder, only to notice already high price of 10+ dollars, has gone up to near 14 dollars. This is way too much for this product. I will likely not purchase again.

First time home coloring with a Demi permanent. I used it to blend white root growth. It covered the gray (white) way better than I anticipated. I used a 7N which was more like an 8N, but being nervous, I put it on some of the lengths to to blend. Order a lighter color than you think you need.

beautiful natural color, mixes well with other shades. I feel very confident using the colortouch line. For more permanent results use a higher volume developer. Replace our drugstore color with this product. It's so much better.

Beautiful color,smells wonderful and doesn't damage your hair,I have been using it for many years in different colors.

Lovely, great for refreshing color.

VERY GOOD

great, thank you !!

Came out a bit darker than I expected with a 10 developer but happy nonetheless. Smells good and hair feels healthy