







✨ Unlock your eyeshadow’s full potential — flawless lids, all day long!
Urban Decay Eyeshadow Primer Potion is a vegan, paraben-free cream primer that smooths eyelids, prevents creasing, and boosts eyeshadow vibrancy for up to 24 hours. Featuring advanced polymer technology and a built-in applicator, it offers precise application and a color-correcting matte finish suitable for all skin types.






























| ASIN | B01486C41O |
| Benefits | This eyeshadow primer ensures eyeshadow stays vibrant & crease-free all day. Create endless eye looks that last. |
| Best Sellers Rank | 18,647 in Beauty ( See Top 100 in Beauty ) 11 in Eyeshadow Bases |
| Brand | Urban Decay |
| Brand Name | Urban Decay |
| Container Type | Tube |
| Coverage | Full |
| Customer Reviews | 4.3 out of 5 stars 374 Reviews |
| Finish Type | Matte |
| Item Form | Cream |
| Item Volume | 0.33 Fluid Ounces |
| Item Weight | 15 Grams |
| Item form | Cream |
| Item height | 4 inches |
| Item volume | 0.33 Fluid Ounces |
| Manufacturer | HBWO2 |
| Material Features | Paraben Free, Vegan |
| Material Type Free | No Parabens |
| Number of Items | 1 |
| Package Type Name | Tube |
| Package information | Tube |
| Product benefits | This eyeshadow primer ensures eyeshadow stays vibrant & crease-free all day. Create endless eye looks that last. Product benefits This eyeshadow primer ensures eyeshadow stays vibrant & crease-free all day. Create endless eye looks that last. See more |
| Skin Type | All |
| Skin type | All |
| Specialty | Vegan |
| Unit Count | 1 Count |
S**Y
essential eye shadow base
Great reliable product. Small tube but you only need a small amount, Good applicator. Makes great base for eyeshadow also smooths out lids when wearing no makeup. Never irritates my eyes, Will buy again.
P**S
Magic
Love this product. I have hooded eyes and my eye shadow tends to wander, but this helps it stay put.
C**T
Makes eyeshadow last all day
Quirky little "potion" style. Great primer that makes eyeshadow last all day, without blotching into eye creases over time. Best primer over tried at a great price point Gives the colour a little more vivid life. Can make them a little darker than without but worth it for the longevity of wear
M**S
Hard to get out
This is fine once you can get some out of the tube. The wand doesn’t seem to pick any product up so I’ve had to squeeze it to get any out and is best applied with clean fingers.
L**G
Not for me
Doesn't seem to smooth out any imperfections very thin not for me maybe it's because of my age
N**S
I wouldn't use anything else.
This stuff works brilliantly! (Even better when it's on offer)
S**E
Brilliant
This does exactly what is says it does. My eyelids are very oily and no amount of primer or powder stops my eye make-up from creasing, but this does. I'm genuinely surprised as I didn't expect this work. It's a lovely neutral colour which leaves a very comfortable finish on the lids with no tightness, and my eyeshadow goes on so much better and lasts until I take it off which is normally about 16 hours later. Love it!
M**R
Brilliant product
I am so pleased with this product I'm writing a review! At the start of this year I developed a sudden allergy to my eye make-up and had dry, itchy, raised skin on my eyelid which kept splitting. I changed my makeup and my brushes and bought this as a base. It works really well. It's a great base and holds my eye shadow in place but it is also hydrating and my eyelid is slowly recovering, it no longer splits, is no longer itchy and is much less dry.
Trustpilot
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