What is the ash content? The regular for dogs and cats is 22% Does one scoop of the cat only version equal to half scoop for the regular?

"Crude Ash 22% " showed on the label. 1 scoop daily

I am concerned of the long term usage of the product because of the iodine content. Anyone has been using this for more than a year or two?

I've used it for less than a year. Are you thinking that the natural iodine in seaweed is harmful in some way? I couldn't find any evidence of side effects from the iodine (web search etc.). There is a Plaque Off Site with an FAQ and a form you can use to ask questions about the product. http://www.plaqueoff.com/for-animals/f-a-q/. Hope this helps.

Does it have a strong odor?

It does not have any real odor - my problem was that even a hint of Plaque Off in their food turned them off and they wouldn't eat their food. Discouraging to say the least.

Is this the same Proden product I've seen on here that cost $13?

Cats 40g - is a special Special Feline Formulation opposed to the other sizes that are for ` animals`

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🐾 Keep your cat’s smile purrfectly fresh — because their health deserves the best!

LONG LASTING 40 G PACK - Generous supply designed to keep your feline’s teeth fresh and clean.
NATURAL SEAWEED POWER - Harnesses the natural benefits of seaweed for safe, effective oral care.
TAILORED FOR ADULT CATS - Precision-formulated to support your indoor cat’s dental health.
CLINICALLY PROVEN PLAQUE CONTROL - Reduces plaque and tartar buildup for a healthier smile.
EASY TO USE NO BATTERIES NEEDED - Simple daily addition to your cat’s diet with zero hassle.

Plaque Off for Cats 40g by Proden is a specialized, natural seaweed-based dental care supplement designed for adult indoor cats. It effectively reduces plaque and tartar buildup, promoting healthier teeth and gums without any complicated application or batteries.

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Item model number	85380200603
Is Discontinued By Manufacturer	No
Pet Life Stage	アダルト
Volume	15.27 Fluid Ounces
Number of items	1
Specific Uses	インドア
batteries required	No
Batteries Included	No

Plaque Off for Cats 40g - Special Feline Formulation by Proden

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