Hydroxyapatite Toothpaste, SLS & Fluoride Free, Whitening Toothpaste - Freshens Breath, Fights Plaque - Natural CocoMint Jasmine Neem

This is the first flouride free toothpaste I have tried and I'm not disappointed. I like that it has hydroxyapatite and I love the flavour. My teeth have lightened by a few shades after using for a couple of months. The tongue scraper is a bonus as is the tube squeezer that really helps get the last bit out of the tube. My mouth feels very clean especially when I do coconut oil pulling first. Overall, very pleased with this toothpaste.

Love this toothpaste! It really does work wonders! My mouth feels so amazing now. I have been using it for a little over a year, and I can tell you without a doubt that my teeth truly do feel way better than when I am using any other toothpaste. I've thrown away all my other random tubes of toothpaste. Most of them Crest, or Colgate. I've thrown them ALL out. This one is THE BEST. Fluoride Content, non existent. I can tell you that a lot of toothpastes that say "no fluoride" still have some in it. I can tell because my teeth still hurt really bad or my gums don't improve. I have an incredibly sensitive mouth and it's taken me SO long to find a toothpaste that works. My dad introduced me to it and we use it exclusively now! I wish it came in more flavors but really that's a minor downside. Make sure not to rinse your mouth so it will do its job properly and brush every day at least once. It really works. My teeth feel so clean and it's really the easiest toothpaste to use. Brush and go, no hard scrubbing needed. This means no sore gums. No more trying to find the right toothpaste for your needs, this one does it all. Sensitivity? Nope! No more! It's truly the best.

I like the taste of this and the tube squeezer tool is very useful. I haven’t noticed any whitening effect, but the occasional gum bleeding I experienced before had now stopped, so can only assume it’s down to using this toothpaste. It’s a good, fluoride-free option.

The tongue scrapper is nice and firm, the toothpaste taste good and my teeth feels clean, I see a little difference already with my teeth, it looks whiter. Remember to wait 30min for the hydroxyapatite to work.

Absolute convert to this toothpaste and now the whole family love it too. Cleans far better than the usual toothpastes such as Sensodyne which we have used in the past. Have had no issues with sensitivity since starting using it a few months ago. Quality is excellent and comes attractively packaged with tongue scraper and squeezy thing for extracting every last drop! More affordable than Risewell and does as good a job if not better.