The Guide to Going Viral: The Art and Science of Succeeding on Social Media Paperback – July 15, 2024

This book is a must read for any and every content creator. It is well researched, and successfully gives actionable advice. No, there is no hack, or cheat to getting popular on social media. But there is a proven, hard earned path that will get you there. And it is all laid out in this book.

For all content creators, both novice and experienced, if your goal is to go viral, or improve your following and virality on social media, then this is a MUST READ guide for you. I would almost go as far as saying that this book should be required reading for all content creators across all social media platforms. Expert social media strategist Brendan Kane; who has worked with numerous Fortune 500 companies and celebrities including Taylor Swift, Rihanna, and Charles Barkley; packs his many years of research and expertise on virality into this guide. The information and insight Kane shares in this book is invaluable beyond description. Rather than thinking virality is a mere "stroke of luck," let Brendan Kane be your guide in helping you improve your traction and influence on social media.

The Art and Science of Succeeding on Social Media is a comprehensive resource for mastering social platforms. It breaks down viral content into actionable steps, blending creativity with data-driven strategies. From crafting compelling posts to understanding algorithms and audience psychology, this guide covers it all. Perfect for influencers, marketers, or anyone aiming to amplify their online presence.

I don’t really read much anymoreBut this💯👌🏽

“Brendan Kane's 'The Guide to Going Viral' - (5 stars!!!) offers a strategic blueprint for navigating the digital landscape with precision and impact. Kane expertly outlines actionable steps to harness the power of social media, making complex algorithms accessible and understandable for any aspiring influencer or marketer. His insights on crafting compelling content and leveraging platforms effectively are invaluable for anyone looking to elevate their online presence. A must-read for those seeking to understand the art and science behind viral success." Highly recommend if you want to scale fast.

I mean it’s like 7$, so that’s why I am giving it a 4. I am factoring in price value here, as well. I would give it maybe 3.5 in terms of written material. It feels a lot like a blog post and it sort of is. I have read Hook Point and One Million Followers, both of which I bought sort of impulsively. I think compared to the other two books, if I were to compare, “One Million Followers” would be overall his best book, “The Guide to Going Viral” his second, and “Hook Point” a very distant third. The benefits of this book are largely that he does offer a somewhat more systematic approach to analysis of videos, in that he suggests taking notes and analyzing content systematically in spreadsheets. He lays out a basic framework for said system and tells you what to take note of and the likes. That’s actually a very good idea and I have implemented this with my own modifications since reading it. That was my main takeaway from the book. I have not seen massive results in my viewership improvement, but it gave me a very useful framework to work with in terms of analyzing content. For that I am grateful and would recommend it. Effective content creation is a skill, no doubt, and analyzing it is important.Otherwise, I didn’t particularly care for the book, if I’m being honest. It’s not like what he said is “wrong”, it’s just, I didn’t find it overall a stimulating read. It feels a bit repetitive at times, too. If you’ve read his other stuff, you’ll know his books advertise for his own business. And honestly, that’s fine by me. I respect the guy’s effort and he does provide value beyond the fact that he low key slides in a recommendation for people to check out to his business.Overall, I would say if you have a free few hours, this book won’t hurt. For the price, it’s not at all a waste of money or even time, provided you’re a reasonably quick reader.I would add the following in relation to this book: if you’re seeking to improve your know-how of content creation, I think it’s best to use this book in conjunction with other books and material. He makes a number of suggestions, such as noticing colors in popular videos or tone, and more or less trying to find common denominators between things. In this manner, maybe read a few books about color psychology, gestalt principles, or the effects of specific words in storytelling and media, and use what you learn there to integrate and improve on his advice. Same for voice pitch, for example. Go read about how voice effects narrative and audio psychology. He isn’t giving you an in-depth overview of how what he speaks of really works. But, again, he does offer a very useful framework and if you possess some requisite knowledge of what to look out for, his suggestions are useful.Overall, I’d probably recommend it if asked about the book specifically, but I wouldn’t at all put it in an essential reads list.

The Guide to Going Viral is like a director’s manual for social media. It provides a step-by-step approach to crafting content with the impact of a classic film. Brendan Kane leverages his expertise in social media, entrepreneurship, and the film industry to blend the art of filmmaking with strategies for viral content creation. This unique combination highlights his talent in transforming traditional storytelling into engaging online narratives, ensuring success in the digital realm

Lots of influencers promise quick tips or hacks to going viral on social media. This book delivers with specific and concrete steps for creating content that can get views, likes, and shares. It provides a methodology to understand how and why some content explodes online and how to learn from that and apply it to your own message. It also equips you with the tools to build a storytelling structure for your own brand. Amazing book filled with super practical information.