3D White Brilliance Luminous Purple Teeth Whitening Toothpaste, 4.6 oz Pack of 3, Anticavity Fluoride Toothpaste, Fights 100% More Surface Stains, 24 Hour Active Stain Prevention

This toothpaste leaves teeth feeling clean and polished. The purple formula is interesting and helps maintain brightness with regular use. The flavor is fresh but not harsh, and it doesn’t cause sensitivity for me. Consistent quality from Crest. A good choice for daily whitening maintenance.

This toothpaste is fine but it's performance doesn't stand out among whitening products in my opinion. I use whitening products such as a whitening tray and thought a whitening toothpaste would be easier to use everyday and prevent staining. For the past week I've used an amount about half the length of the brush (a small amount) and rinse my mouth and even my lips thoroughly yet it creates a tingling sensation on my lips for about one hour after use. It's disconcerting and I don't think the toothpaste helps with whitening that much that I want to tolerate that feeling. I was shocked to see the directions on a whitening toothpaste are for ages 2 and up. I absolutely would not use this on a child due to the sensitivity I experienced on my skin. The taste of the toothpaste is fine but I don't see that it would help encourage teeth brushing habits in a child. The toothpaste is a purple gel. It has a minty taste; it tastes okay, better than peroxide toothpaste products, but not as minty as I'd like.

Amazon delivered this quickly, in alignment with being a Prime member. This toothpaste works well, tastes good, and I cannot recommend it enough. If you don't mind the purple color or whiter teeth, you will love this product.

I've been using this White Brilliance Crest toothpaste for one full week now. While my teeth aren't blazing white, I can actually see a difference and they appear whiter to me. The funky purple color is kinda fun, has a slightly grainy texture and I feel like a kid squeezing it onto my toothbrush. It is very minty fresh and my teeth feel squeaky clean when I'm finished brushing with my Phillips Sonicare electric toothbrush. The electric toothbrush is the key imho. I feel like you need to do a full two minutes of steady, continuous brushing to get the best whitening results. I've had no sensitivity issues and the price was pretty good considering you get three tubes to an order. I'll be ordering again.

Excellent purchase! Yes, it’s a little pricey but the results are not comparable to regular toothpaste with whitening ingredients. It’s easy to use. You can easily tell the difference while the paste is in your mouth. Texture, taste and scent are all cool. Yes, there is foaming as so be sure to hover over the sink. Also, cleaned my gold necklace like new!

I have always had near perfect teeth and at this last dentist appointment I told the dentist that my teeth were looking yellow and bleeding. She said it was from using Whitening Toothpaste long term.

Fresh tasting

Purchase multiple times