How to Sell Anything to Anybody

Anyone in sales and marketing knows the mantra “The Fortune is in the follow up”. Joe’s book is the ultimate guide to follow up and referral marketing. The book was written well before email/internet marketing was a thing, so don’t expect anything on that side. It doesn’t matter because what you NEED is the principle of how to follow up when to follow up etc. that is all covered in the book and you can then implement using whatever tech you want. He holds the Guinness world record for sales. So if you are in sales and you don’t have this book, well, I don’t know what to tell you.

Another great book by the master. here Joe Girard tells his story of how he got into sales and how he developed his winning system. He then shares his secret sauce. The book is a bit outdated because it Joe's career took place before the age of cell phones and social media, howvere the principles work today too.

If you are looking for advice on how to sell cars to people 15-20 years ago then this is going to be a brilliant guide for you... For the rest of us this is still definitely worth a look and the story in itself is interesting and at times inspiring. The author has obviously been very sucessful and some of the techniques should be tried since they can work in a modern environment, others just wouldn't work in today's world. The ideas to look out for in my mind are those around playing the game of sales, makes you wise up to the sales patter when you get sold to!

Joe Girard is officially known as the Worlds Greatest Salesmen and his record still stands today over 50 years when he achieved it. Read his fascinating story from Rag to Riches and learn the good old fashioned techniques that made him a sales superstar!!! He is in the Guineas Book of Records!! Buy it and apply it!!

Fantastic book - very easy to read. Anyone involved in business must take a look - valuable insights on how to keep the prospects coming! Highly recommended.

Some concepts were dated in relation to today’s environment but much of his ideas and strategies are still very relevant today. I’m no sales person but I realise everyday that being with my clients, I’m selling in some way. First sales book I’ve read and it was definitely informative coupled with easy reading. Much of it was on retail selling of vehicles but the concepts could be easily applied in other business sectors

a good read

I got this book for my husband and he really enjoys it. He said its good to learn from others ;)