IT Cosmetics CC+ Cream - Natural Full Coverage Foundation With SPF 50+, Color Corrector & Anti-Aging Hydrating Serum, Hyaluronic Acid + Peptides, Lightweight Up To 24H Wear, All Skin Types

Even though this particular color is too dark for me, I am going to give this 5 stars, because it lives up to it's promises. It is definitely waterproof and long wear! And what I like the best is that when trying to remove it, the more I wiped it away, (because I applied way too much the 1st time) the better it looks. It looks like your own skin, without settling into creases, except it covers the spots I want to cover... which at 58 years old, there are a lot of things I need to cover! Unfortunately, the color is way too dark for my pale skin. The color-wheel and the colors shown on the model arms didn't reflect what would work for me. I definitely need a lighter shade. So stay true to the colors you normally get. It's a great product. I just wish that had picked a lighter color than Medium. I don't foresee a nice tan this summer to make this one work. *Note: I don't see shades of colors like most people. But it is embarrassing to go to big stores and ask the salesperson to pick out a color that matches my face! It makes me feel even older than I am!!! I definitely recommend this, especially for women my age who want something that looks natural without having to apply 5 different products before the foundation!

This IT foundation/CC cream is the easiest, most reliable, flexible foundation I've ever used. You can use just a dab to even out skin for a no-makeup look or apply more heavily for medium to full coverage that doesn't look too heavy. I have red zones, broken capillaries and large pores in areas, and this foundation blends well with my moisturizers to blur and cover those inconsistencies to the degree that I want. I used to use the illuminating version but found that this formula downplays lines and course texture of my aging skin much better than that the illuminating version. I have fairly light skin with green undertones and red patches. I honestly think this foundation blends better to match skin tone than any other I've tried. The Fair color gives me just a touch of color without going too yellow/orange as it sits on my acidic skin. Love.

My favorite foundation. The coverage is perfection, and is buildable based upon how much you want to wear. It goes on smooth and doesn’t crease into any fine lines. It has a creamy texture that stays put all day without any streaking or caking.

I fully expected to receive the new packaging version of this makeup since that was the picture shown on Amazon. It does have an exp date listed of 11/26 on the box so it’s not a question of freshness or quality, however that’s why I removed a star because the listing implied this was the new packaging. Anyhow, I love the formula and I do enjoy that I can get it on Amazon on subscription. In case you haven’t used it before it’s a complete one step cc cream but acts as a full coverage foundation and can be layered for more coverage as needed. Will cover redness, blue veins, pimple, melasma on my neck and NEVER breaks me out. You can use the famous black sponge, sometimes I use a bk brush but I find that applying with my fingers then blending works best for me. Medium is my shade and it’s super forgiving!! It’s hydrating and I love the luminous look. I’m a little on the dry side but I use my creams before applying. I found recently that it pairs well with their new concealer and since I hate setting with powder a little UD eyelid primer keeps my mascara and eyeliner from spotting the eyelid or running underneath. This is a very hydrating formula.

Ladies over 60- listen to me.. I have bought many, many foundations in search of the holy grail for mature skin that is crying for hydration, coverage and long wear. Look no more- this is it! This foundation is buildable but even a little bit goes a long way! It covers beautifully, is very hydrating and does not settle into fine lines. I have tried all of the others claiming to do what this does and at a very reasonable price. Did I mention the smell is lovely- not a chemical smell. Try it. You will not be sorry- you will be very pleased!!

It’s a great make up. It’s not good on my because of my skin type. Lots of coverage but not great on mature skin.

This is my new favorite. Just one pump covers the entire face and the finish looks gorgeous, not overdone, not heavy, just a natural beautiful coverage. It blends easily and feels comfortable on the skin all day. Perfect for anyone who wants coverage without the heavy makeup feel. So happy with this purchase.

As a 58 year old, with dry aged skin, I want to see other 50+ women using this product in the Ad and not 20, 30 or 40 year olds. So, as a mature woman with many fine wrinkles, some caverns, and jowls that rival 'droopy dog', here's my review: ❌️Expensive for the amount, which wouldn't be as problematic if it worked. ❌️Sits in fine lines ❌️Coverage is medium but I suppose if you layer it, it might be full coverage although it also might look chalky ❌️Color match is okay, although I feel it makes me look a little too pale and cakey ❌️Not dewy, very flat ✅️Very little is needed to cover face ✅️Creamy feel ✅️Little to no scent ✅️Good for a matte finish ✅️Good for 30-40s IMO more so than 50+ ✅️Not greasy ✅️Good for combo or dryer skin Overall, its okay. Will I buy it again? No. Ill try Clinique or another brand for similar price. **In photos, I show skin with NO makeup and only my moisturizer and a primer. 2nd photo is the amount I used for half my face Last photo is half my face covered with 1 layer of foundation and nothing else.