Food Coloring AmeriColor - Bright White Soft Gel Paste, 20 Ounce

Good price for item. Color quality is good and I add this to my icing for added bright white coloring. Product does not add any taste to my icing which is good. Purchase this many times.

Makes royal icing bright white when you want it bright white and mutes colors when you want to tone them down!

Works great for decorating cookies

One of my favorite products! Doesn't taste bad in frosting and makes buttercream frosting white

I use americolor white in all my royal icing. The color is a true white and does a great job without using too much.

Ease of use, value for money, color quality

Size and concentration is perfect to get the best white color without having to use a ton of it.I did have one explode in transit. But I’ll reorder because it’s worth it.

This is my go to white food gel. I order it over and over. I've tried other brands and I have not gotten the same result. Don't get me wrong when i prepare my buttercream I still use a bit of purple gel food coloring to balance out the yellow of the butter but this white food gel by Americolor really gives that brightness I have not been able to get with any other. It doesn't alter the taste of my buttercreams. I don't need to use a lot of it either.