L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit

This does exactly what it says. Lifts at least 8 levels with NO damage. I use this as a base for my color routine. I make my hair light bright silver. Natural color very dark blonde aged from natural very light blonde. Everything I read recommends this or that bleach and that developer but I got tired of the process. Boxed-colors have a reputation for looking cheap but I've always found they leave my hair in better condition than my own combos, especially if I'm messing around with 30 volume developer. I'm not a pro, just cheap and hate the wasted time at the salon. If I mess up, well, hair grows back. Using this along with the toning products I use leaves my hair in great condition and a lovely shining, true silver color. Probably cost several hundred dollars and maybe more than one visit to the hairdresser if I went that route. People tell me all the time I have beautiful hair. If there's slight damage to the ends I don't notice because after coloring is when I thin/trim it with a manual razor comb. USE A LOT. I'm in my 50's with strong coarse heavy hair. I keep it short, kind of a long loose pixie/ layered above the shoulders and use the razor comb to thin it a bit so I have some lift and wave/ slight loose curl. Lately I've just been scrunching with mousse and texturizing spray rather than blow dry and style. I use TWO boxes for that small amount of hair. I mix both and put it all over my head rubbing it in to the new growth (I let it grow out 4 - 6 weeks), making sure it is all thickly covered. No clips or separating, sometimes I'll use a brush on an area but usually just gloved hands. Not the proper procedure I know. I try to avoid the *very* ends but it still thickly covers hair that had been previously bleached. Leave it in for max time no covering, cold room. STLL NO DAMAGE. Of course I use a lot of strengthening and smoothing products between treatments. All silver needs upkeep. 1 drop of silver (purple) toner rubbed all through and left in rather than rinsed out every day out works perfectly. Hope this is helpful. I don't really know how it looks and keeps on its own. Gets mine to the inside of a banana peel. Have fun!

I've gotten a few different kinds of bleach, because I like to do everything myself; bleach, dye, cut, trim, style (because I value money) but am kind of addicted to dyeing my hair. The Platinum dye is my favorite because it's easy to use and understand, it's virtually identical to the process of dyeing your hair normally. This one specifically is quick and easy. I tend to notice that all the bleach strengths for this box type are around the same, but yeah, this one is easy. Photos are of my hair before and after! Please note the second photo was from after bleaching 2-3 times over the course of about a month. Generally you should make sure to wait to re-bleach to avoid damaging your hair for a couple weeks at least. I'm definitely an 'at least' kind of girl though as I tend to want to get it done as quickly as possible. Don't overdo it though! This kind of look is somewhat taxing but it's not that bad. I like when the roots grow out a bit, great for an undercut but if you want white hair all day every day it's gonna probably cost you one of these pretty regularly. It's also great for dying bright and beautiful colors. It's crazy how much color you can do, I did pink gradients and half-head dyed sorta look, even full hair pink, with some temporary color cream to change up the look pretty regularly. What's great about this kit is it comes with a toning conditioner, and if you don't have a massive amount of hair then you can use it maybe a couple days. I highly recommend finding a Violent pigment toner shampoo/conditioner to use every now and then in order to eliminate that brassiness and get it closer to white/blonde, rather the traffic cone color you'll be left with otherwise. Good option, no weird rubber brush or mixing tray, everything you need, right in that lil box! :D

I liked the color I got with this bleach — it’s very light and vibrant at first. However, after about a week my natural hair color started showing through, so it doesn’t seem to be very long-lasting or highly effective for maintaining the platinum look.

I got theL'Oreal Paris Hyper Platinum Advanced Lightening System wanting to do a full head of highlights. I made up about half of the beach and pulled my strands thru highlight cap. My hair is long it comes about to the top of my armpit and it untouched in terms of dye or bleach right now. It's been a couple years since I've done anything to it. So I was excited to add some dimension to my blah hair. I liked that this box came with the bkeach, toner, developer, and a purple conditioner to use afterwards. I pulled a lot of my hair thru the cap. My hair is fine and I used to have a whole lot of it but as I've gotten older it has thinned a little. Still I was hoping to be able to use half the solution today to check out the results and then have half left to do any touch ups or spots I missed or where it might have leaked thru the cap or whatever calamity was probably going to happen to me. I was able to use the 1st half of the solution and it absolutely covered all the highlight strands I pulled and I was able to thoroughly coat them. I wrapped my head in a plastic bag to keep the heat in and I started checking every 10 min. I didn't want to fry my hair since it was virgin hair, I was afraid it would break or fry , knowing my luck both lol after about 30 minutes it was a brassy color and I let it sit through that. Then at about 50 minutes it was pinky color. Each time I checked it I felt it to make sure it wasn't clumping up or matting/melting together and each time inwasnpleasantly surprised by how soft and healthy my hair felt while being bleached. About 65 minutes in I went to get the bathtub ready to rinse my hair and take a bath since you have to let the purple conditioner sit for 5 minutes. The bleach easily rinsed out, I pulled the cap off and rinsed the rest. And wow was it brassy blonde but it was blonde. I was sure this was gonna be several stages to get it to blonde. So I used the purple conditioner and they give you a decent size tube of it. You def get more than 1 or 2 or even 3 used put of this tube unlike some brands that want to send you a packet. After 5 (or more minutes) I rinsed the purple conditioner out of my hair and towel dried it. Even wet you could see how big of a difference the purple conditioner made and also how blonde I was able to get my dark brown hair on one try. It's amazing. I did do lots of thin strands pulled with some thicker strands so it looks real natural but I have plenty of bleach left so in a week or 2 I am going to do this again and make them chunky highlights. This bleach does bot have the normal bleach smell to it. If you are going to do allover highlights and you have long hair this is the one for you!! I read so many reviews and had a hard time finding people who would recommend their product and at the same time have enough product in 1 box to be able tondo a whole job.

Used it for some peekaboo highlights that I wanted to create. Followed instructions perfectly, and I ended up with not as light as the box’s color but definitely a level 7 at least. For context I had virgin black roots, and semi lightened mids and ends. I am intending to put blue hair dye on top so it’ll work out fine for me but if you need the exact shade on the box I would recommend using foils with constant supervision. the purple conditioner helps remove a bit of the yellow from the blond, but don’t rely on it too much. My hair also doesn’t feel extremely damaged from the process, so I wanna give it props since other bleach powders have made my hair split more and become much more dead. This is really solid for the price if you want to go the DIY route and you’re aware it won’t look as perfect as in salon.

I used L’Oréal Paris Feria Hyper Platinum Advanced to lighten my dark brown roots, and I’m very happy with the result. It lifted my roots evenly to a soft blonde without harsh yellow tones. The instructions were clear and easy to follow, which made the process less stressful at home. The formula felt gentle for a bleach, and my hair did not feel overly dry or damaged after rinsing and conditioning. The included toner helped balance the color and made the blonde look cleaner. Overall, this is a good option if you want strong lift at home with predictable results, especially for darker roots.

I started out using this for bleach highlights and then would do Wella T18 toner all over. I basically followed the instructions for the strand test and could get several uses out of one box. My highlights were level 7 to 9, and my regrowth was about a 6. I pull very red because I was strawberry blond as a child. After about two years of doing this, I decided I was ready to do my whole head. I was able to achieve an eventual all over level 9 and 10, but I needed a lot of other products to get there. If you have dye in your hair you may not be able to get those pigments out, so be aware that it's possible, but I've seen plenty of hair fails from people that went from dye to bleach. I started with 2 boxes of Hyper Platinum and it wasn't enough. It's actually a good product, it's just not going to be adequate if you have long, thick hair. I ended up with a patchy result because I ran out of product. In retrospect, 6 boxes in 2 sessions might have done it for me. Don't forget to mix in all three ingredients. I gave my hair a week to rest, then I moved on to Blonde Me by Swartzkopf with their 20 Volume developer (also on Amazon) to fix it, which was evening it out. Then I did an additional bleaching that same day, doing the roots last. I toned with Wella T18 with 20 volume because there was still some lightening needed, (also available on Amazon) and viola! Pale golden blonde, which is the color that I was going for. 3 different hairdressers have failed to do what I finally did.! Don't freak out if you see orange. You've got to keep going. There is a lot to know about bleaching your hair. It's best if you have someone helping you. Watch a ton of YouTube videos from Hair Buddha and some of the others so that you can learn from others' mistakes as well as expertise before you start. If you end up with orange hair, you need to bleach again, but I would recommend waiting a few days to avoid too much damage. Wear a hat or a wig. It's better to bleach for 30 minutes twice than to leave bleach on your hair for an hour. You need to know when to do the lengths and when to do the roots. There is so much to know, that's why this is one of the most difficult services in hairdressing to master. Does this product work? Yes, it does. It allowed me to dip my toes in before diving into bleaching. It deserves 5 stars for use in at home highlighting or 3 stars as an all-over bleach.

I have tried many strategies to lighten my very dark blonde hair to the light blonde color it was in my youth. Most of them fall very short and do not lighten enough while leaving a lot of brass behind. I have disappointed in salons near my house as well. They don't listen the info I try to share and I end up with either very brassy, ashy or very red blonde color and am out $200 for it. My hair color actually has a lot of ash color from my mother's side and red from my father's side embedded in a blonde base that has darkened with every year since puberty to the point of being a very heavy, drab color. If the red and brass and ash aren't lifted evenly the results are not good. I know I am asking a lot here to deal with my freaky natural pigment but it's what I have to work with. I did have experience lightening and coloring hair successfully in the past before my hair had become as dark as it is now. After trying a few other lightening systems with poor results, I stumbled across this and something compelled me to try one last thing before pouring my wallet into new salons or just giving up entirely. It worked! I ended up with a pale butter platinum that will easily tone to the perfect shade. This is about the best one could hope for with my pigment density. My husband and daughter love it which is nice because they have to look at it even more than I do. My hair does not seem damaged and is soft. (I also tried the L'Oreal Ever Pure Glossing system on the 3rd day after lightening and the results were fantastic -- I have never had such shiny, silky looking and feeling hair) I did use a cap to trap warmth and promote full processing. This is a winner for me and I think at least worth a solid try for most. Some tips that you might already know but may be good reminders: Have a few hair clips and a parting comb handy Have a plan for organizing the hair in sections and working quickly Start on areas that have had residual color in previous lightening sessions as they may actually have more pigment and need more time. Leave the bottom 1/3-1/2 inch of the roots unapplied until about 15-20 minutes through the processing time. If hair is more than shoulder length or ultra thick have 2 boxes on the ready -- it is still a bargain compared to salon prices. If you do need 2 boxes, don't mix the second box until the first is used up so the mix isn't aging/losing power in the bowl/bottle. Put a coloring cap over the processing hair at the end of applying the mix (cold spots won't process as well as well as the warmer parts near the scalp and the cap helps even this out) Set your processing timer at the end of application for the maximum time (anything less may give uneven results) you can always add color/tone back in a day or two days later with a toner. Good luck! Finding the right stuff for each hair type can be a trying process. Hope you end up as happy as I am!